The streaming platform Twitch has signed new multi-year contracts with 3 streamers, including 2 absolute stars of the platform. Jaryd “Summit1g” Lazar is the third largest streamer on Twitch. He can make games like Sea of Thieves a hit all on his own. Fortnite expert Brett “Dakotaz” Hoffmann is number 7.
What kind of contracts are these? The exact details of the contracts are not known. However, it is known that they are “multi-year content deals” that streamers have signed with Twitch.
As Dakotaz explains, his deal is an “exclusive” deal, and one can assume that exclusivity applies to all contracts.
It seems Twitch’s goal is to bind the streamers to itself. Since August 2019, platforms like Mixer, Facebook, or YouTube have been trying to attract established Twitch streamers to stream exclusively on their platforms.
Twitch is responding by offering streamers contracts that are likely better compensated than previous agreements. For example, streamer Pokimane hinted at a deal that bound her to Twitch in March.
Summit1g – the largest “classic gaming streamer”
This is the most important contract: For quite some time, it was uncertain whether shooter specialist summit1g might do a “Ninja” and switch to Mixer.
Summit1g has been something like “THE classic gaming streamer” on Twitch since Ninja and shroud left. He has 5.3 million followers. Only the significantly younger streamers Tfue and Myth, who grew up with Fortnite, have more than he does. Summit1g has virtually nothing to do with Fortnite.
Summit1g was previously a CS:GO professional and is known for making games popular on Twitch all on his own. For example, he established a trend for Sea of Thieves in January 2019, was active as a roleplayer in GTA 5, or in Escape from Tarkov, where he can wonderfully despair.
Recently, he proved his market value when he became one of the largest streamers in Valorant.
Summit1g had already been asked whether he would switch to Mixer. At that time, he reassured his fans for later.
Recently it was only said that fans should not worry. Everything would be okay. Now he announces his stay on Twitch.
Dakotaz, the different Fortnite streamer
This is the Fortnite streamer who stays: Brett “Dakotaz” Hoffmann is number 7 on Twitch with 4.3 million followers. However, he is a different kind of Fortnite streamer than one is used to seeing.
Unlike Tfue, TimTheTatman, or Ninja, who often draw attention with various stories, Dakotaz does not belong to a large clique, but does his own thing.
Dakotaz was once involved in a conflict with Ninja, which showed that he is not afraid of big names. Dakotaz made it clear: Leave me alone, I have my own thing going on and don’t need your comments.
Dakotaz is a streamer who puts little emphasis on self-promotion and impresses with his gameplay. He is one of the few Twitch stars who play without their image being shown.
Here in the Twitch clip, you can hear Dakotaz with his rough voice talking to a boy who is apparently going through a tough time.
This is the third streamer that Twitch retains: The third streamer is slightly smaller. This is Josh “JoghOG” Beaver. Number 35 on Twitch with 1.74 million followers.
This is a classic shooter streamer who has spent the last 90 days playing Call of Duty: Warzone, Valorant, and Escape from Tarkov.
The agency is considered a driver behind the deals
This is behind the deals: All 3 streamers are with the large agency “Loaded.” The agency is the major driver behind the “streamer” deals in recent months. Former Twitch employees are behind the agency.
The development was initiated by the switch of Loaded client Tyler “Ninja” Blevins and has not ended since.
The agency has now secured lucrative contracts for some of its popular streamers, either with Mixer (Ninja, shroud) or with Twitch (Lirik, summit1g, TimTheTatman).
The entire sequence of transfers was originally triggered by Tyler “Ninja” Blevins in August 2019. Since then, a new era has begun for streamers and streaming platforms, where the platforms compete for the biggest talents.
