The biggest streamer on Twitch, Amouranth, is switching to Kick. She announced this last night in a video. She refers to the deal worth 100 million US dollars that the biggest streamer on Twitch, xQc, signed.
Amouranth announces: Last night, an ironic video appeared on Twitter from Amouranth:
- It shows her reading the article about xQc’s 100 million deal, who is switching from Twitch to Kick
- She then calls her agent and asks: ‘So, the 100 million US dollar deals are starting – can I get one of those too?’ – then she prepares her old “hot-tub” again
- The video ends with a display of her channel on Kick and another frivolous comment
The message of the video is clear: Amouranth is ready to sexualize herself more again if there is so much money to be made on Kick now. In October 2022, she stated that she only had to behave like this under the pressure of a partner. She had actually hinted at making more content that ‘she enjoys’: She wanted to show more gaming, wear more clothes, and spend more time with her horses.
Earlier, Amouranth had explained that she no longer wanted to be such a ‘shameless’ E-girl, but wanted to change her content. When she earned enough money, she wanted to start an animal shelter.
Apparently, she forgot all of that when she read how much money xQc is getting from Kick.
How much money is Amouranth getting on Kick? This is officially unknown. There are rumors online that she would get 30 million $ for 2 years, but this information comes from a ‘parody account’, so it is probably nonsense.
Is there more to come? Yes, Amouranth’s commitment is apparently part of an offensive by Kick against Twitch. The timing seems to be clearly coordinated. The casino streamer Trainwreck, closely associated with Stake, said in a stream that they are signing after xQc (via reddit, twitch):
- a female
- a shooter player
- a variety streamer
- a personality streamer
So there may be 3 more big names to follow. On reddit, people are speculating about names like DrDisrespect or Asmongold.
Here is the announcement video from Kick
Amouranth uses Twitch as a ‘advertising platform’ for Onlyfans
What’s strange about the deal: Actually, Amouranth has a clear business concept:
- On Twitch, Twitter, and Instagram, she presented herself openly, but still within the rules of the platforms. These contents are free
- Those who liked these free contents are directed to the Onlyfans platform
- On the paid platform, there were more sexualized contents with her, but that cost money
For this concept, in which she ultimately earns her money on Onlyfans, she needed Twitch as an ‘billboard that gives her money to advertise on.’ If she now bypasses this platform, the offer from Kick must apparently be lucrative.
Kick also offers ‘bad’ boys and girls the chance to earn money
What is striking? It is noticeable that especially streamers are switching to Kick who are considered ‘not brandsafe’, meaning they are not suitable for advertising deals with big companies.
Those who earn money with gambling, controversial views, or sexualized content do not provide an environment in which companies like Coca-Cola or Microsoft want to advertise. They bring reach but are controversial:
For example, DrDisrespect is a big streamer, but after his ban from Twitch on YouTube, he did not receive an exclusive contract and lost his previous deals. That’s why he now earns much less than in his heyday on Twitch.
Earlier opportunities to switch to other platforms like Mixer or YouTube were only given to ‘clean’ streamers like Ninja, shroud (Mixer) or TimTheTatman and Valkyrae (YouTube).
Stake now also offers people like xQc, Amouranth, and Adin Ross the opportunity to earn a lot of money with a switch. In Germany, especially casino streamers are aggressively advertising for the platform.
“Then I’ll just do my own Twitch – with blackjack!”
What’s up with Kick? Kick is a platform that is strongly associated with the online casino Stake. The platform was created after Twitch banned its streamers from streaming with Stake.
Stake entered lucrative deals with Twitch streamers who played on Stake’s virtual slot machines and thus advertised gambling on the platform.
This is all quite dubious:
- You don’t know whether the streamers were playing with their own money or how much money they receive from Kick.
- There are also concerns that the casino is ‘unregulated’, meaning that the odds of winning could be manipulated.
Big streamers on Twitch criticized the increasing gambling orientation of Twitch. In the USA, these were Asmongold, Mizkif, and Pokimane – in Germany, for example, Tanzverbot.
Twitch then explicitly banned “unregulated” casino sites, mainly Stake, in September 2022.
The streamers who previously had lucrative deals with Stake suddenly started promoting a ‘new streaming platform’ that promised streamers better conditions and more money than Twitch. This platform was then presented as Kick.
In the USA, these aggressive brand ambassadors are mainly Trainwreck and Adin Ross – in Germany it’s the casino streamers Scurrows and Orangemorange.
Stake has ultimately created its own “Twitch” site with Kick, which is strongly oriented towards the Twitch interface. They are now luring big Twitch streamers with apparently lucrative deals.
Criticism of Twitch has recently increased
Why is this happening right now? The rise of Kick comes at a time when Twitch is becoming ‘stingier’ towards streamers, restricting their privileges and opportunities to earn money.
Twitch is now apparently under pressure from Amazon, needs to operate in the black, and is doing this at the expense of creators:
- It is clear that Twitch wants to force streamers to run more ads directly on the platform – therefore it wants to make “third-party ads” less attractive
- In addition, “big streamers” are no longer getting preferential treatment when it comes to money
Therefore, the offensive from Kick comes at an ideal time. They present themselves as ‘creator-friendly.’
However, one should not forget amid all the hype around Kick that the streamers here receive the money that apparently unhappy gamblers have lost in the casino.
More about Amouranth:
Twitch streamer licks microphones, earns 1.3 million € a month – This is how the parents take it
