The launch of Titanfall 2 could have gone better, but EA relies on a long-term strategy where the shooter will sell for many years to come.
Although the initial sales figures for the shooter Titanfall 2 were not particularly high, EA is not deterred by that. The players who have bought and tested Titanfall 2 are convinced by the game and give positive reviews. Peter Moore from Electronic Arts is confident that Titanfall 2 will continue to sell for a long time. Digital sales play a significant role in this.
Titanfall 2: Almost 90% on Metacritic – 5 reasons to play the shooter
Digital Sales Figures for Titanfall 2 Could Be Surprising
“The low sales figures for Titanfall 2 do not include digital sales,” says Peter Moore. “Digital sales have been growing steadily over the last few years. In the next few days, we will see the results of Black Friday and could be positively surprised as a result,” he added.
The Xbox One S and PlayStation 4 Pro are not a problem for the game’s sales. Viewed long-term, it is good if players invest in new hardware. As a video game executive, he is not worried about what happens this week, this month, or this quarter. He is excited about these innovations in the middle of the console cycle. The current console generation could thus exist for much longer.
When asked if the timely releases of Battlefield 1 and Titanfall 2 might have been conflicting, he reiterated the long-term strategy.
One thing we are particularly good at is leveraging a title like this over many years. We will sell Titanfall 2 on a global basis for many, many years.
This weekend you can try the multiplayer of Titanfall 2 for free. These contents are available to you.
