The streamer Jeremy Wang, better known as Disguised Toast, is an expert in strategy games Hearthstone and Teamfight Tactics. In November 2019, he moved to Facebook for presumably a lot of money; he was briefly back on Twitch and raved about how great it is on the other side of the digital river.
This is Disguised Toast: The streamer is regarded as a creative and unconventional mind who walks his own path. At the beginning of his career, he appeared wearing a gray toast mask and sunglasses.
By now, the face of the streamer is well-known, even though he would probably prefer to look like LoL player Pobelter : He apparently finds him more attractive than himself.
Disguised Toast is regarded as a clever strategist and has repeatedly tried to crack games like Hearthstone or Teamfight Tactics by inventing and showcasing particularly creative combinations.
He also presented himself transparently. He publicly stated what he and other top performers on the streaming platform Twitch earn.
On Twitch, Wang was a quite successful streamer with 1.3 million followers. That’s not quite enough for the top league there, but he was close. However, in November 2019 he unexpectedly announced that he was moving exclusively to Facebook to stream there.
It is suspected that Facebook is paying a lot for exclusive rights to his gaming streams. His move to Facebook happened in the shadow of the “big streamer” deals initiated by the transition of Twitch star Ninja to Mixer in August 2019.
On Facebook, Disguised Toast has far fewer followers than he once had on Twitch. So far, 270,000 people have subscribed to him.
Facebook is “really chill” – Less stress than on Twitch
What is he doing back on Twitch? Disguised Toast was back on Twitch for a “Just Chatting” stream. At the peak, 22,000 people watched him. The topic that interested most people: “How is it going for him on Facebook now.”
This is what the streamer says:
- Facebook finds it absolutely okay if he is on Twitch. They are “chill” and even encouraged him to do so. Apparently, Facebook has no problem as long as he keeps his gaming exclusive to Facebook.
- He is now much more relaxed than before. Because on Facebook he can stream what he wants and when he wants
- Disguised Toast no longer has stress with the chat. On Twitch, he was often so angry with it before.
- If he had to decide again, he would do it exactly the same way and switch again just like he did 5 months ago.
Disguised Toast is no longer a partner on Twitch, so he can hardly earn money there. Donations he received, he passed on to victims of Corona.
What’s behind it: Facebook is currently considered one of the “most difficult platforms” to stream on. The German streamer MontanaBlack called the platform “garbage.”
It is clear that Disguised Toast no longer has the relevance in gaming on the platform that he had during his time on Twitch.
However, the “real name requirement” on Facebook has an advantage: streamers can more easily identify and remove flamers and trolls there.
Moreover, it seems that Disguised Toast has freed himself from the disadvantages of Twitch: Some streamers who earn money on Twitch complain
- they can only play certain games for which they became famous, or the fans will leave them
- they have to be online regularly to entertain their subscribers, because they bring in the money
- and are thus constantly in a hamster wheel, having to pedal. Ninja once said that he had “not lived” in 2018 and was a “slave of the stream.”
On Facebook, Disguised Toast seems to be enjoying a quieter life thanks to his exclusive contract.
Nevertheless, Twitch has some advantages, such as interaction with the chat, the subscription system via “Twitch Prime” that pays out a lot of money, and the general relevance that Disguised Toast may miss on Facebook, even though he now paints streaming there in the best colors.
Disguised Toast was the most well-known streamer who switched from Twitch to Facebook. Facebook, in turn, has been one of the big winners in recent months and has grown strongly.
New developments, such as a special app, seem to make it clear that Facebook wants to further expand live streaming in the future.
