The new head of Blizzard is J. Allen Brack. He became a hated figure for fans of a Classic server of World of Warcraft in a single moment.
What was the moment? At a panel at BlizzCon 2013, J. Allen Brack was also present.
In the audience, someone asked: “Have you ever thought about bringing a server that offers older expansions of World of Warcraft, where they run like they used to?”
Brack replied:
“No! And by the way, you don’t want that. You think you do, but you don’t. Do you remember when you had to spam the city chat with ‘Need a tank, need a tank, need a tank’?
You don’t remember that because today you just press a button that says ‘Go to the dungeon’.
Or do you still remember that one bug that totally annoyed you and that we fixed two years ago? It’s still there in this version.”
The phrase became a slogan: “You think you do, but you don’t” became a kind of “battle cry” for an angry Classic movement in the World of Warcraft community after Brack’s appearance.
Brack’s statement came across as Blizzard thinking of its fans as incompetent, with the belief that they know better what fans want.
Later in 2016, large private servers like Nostalrius emerged, wanting to offer a “Vanilla Classic”. However, those were shut down by Blizzard. The criticism of the shutdown was then titled under the slogan “You think you do, but you don’t.”
A mood formed against Blizzard and its refusal to offer fans a
