Shooter expert Sven Galitzki from MeinMMO recently spoke in an interview with the Mobile Vice President of Activision and learned from him which 3 changes were the most important for the success of Call of Duty Mobile in its first year.
What is the current status of CoD Mobile? Call of Duty Mobile is currently celebrating its one-year anniversary. And in its first year, the CoD for pocket was not only a great success (financially and in terms of player numbers), but has also noticeably evolved and changed. The 11th season is now running, with numerous new content and features added since the launch.
Where does the information come from? In a recent interview, shooter expert Sven Galitzki from MeinMMO spoke with Chris Plummer, the Vice President of Mobile at Activision, and wanted to know from him retrospectively which 3 most important changes in Year 1 significantly contributed to the great success of the mobile shooter. Read his answers here.
Call of Duty Mobile: These 3 changes were crucial for the game in Year 1
For Plummer, the following 3 aspects played an important role:
- Monthly seasons
- The Gunsmith feature, which allows extensive customization of weapons
- and content supply – especially in Battle Royale
He justified each point as follows:
Monthly seasons: From Plummer’s perspective, this was the most important change – but why? “I think, firstly, our shift to monthly seasons was a significant moment. We already had a seasonal model, similar to some of our competitors. However, we realized that players craved more. They had it with the seasons, but we felt we could improve on that.”
He then emphasized again: “The shift to a monthly cadence for the seasons marked a significant turning point for the game. Each season has a unique theme, it was a huge thing for the franchise. That’s number 1.”
Gunsmith feature: Chris Plummer continued: “Number 2 is, I would say, the introduction of the Gunsmith feature. At launch, we didn’t have Gunsmith. We did have some weapon grinding to unlock attachments, but what we learned from our players and the success of Gunsmith in other Call of Duty games was that it was something that could greatly benefit our players.”
Plummer emphasized again the importance and significance of Gunsmith: “In our eyes, it changed the way players engage with the game. All the content they had already possessed and collected over months – the long-term players suddenly noticed, now there’s new gameplay, new possibilities for them. And for new players, it meant an incredible degree of customization options. I think that was a big deal.”
Content supply for Battle Royale: For the last point, Plummer then mentioned new content – specifically for the Battle Royale mode: “We had several substantial pushes of new content for Battle Royale, which I think marked major turning points for the game. We expanded our Battle Royale map multiple times, and recently we brought the Alcatraz map into the game. I think offering additional gameplay options in Battle Royale was another great thing for players.”
But what makes the Battle Royale in CoD Mobile so special? “We add maps and content for all areas of the game, but especially regarding Battle Royale, there are many games that build on this mode. We are therefore very proud that we can offer alternatives and additional options there.”
Finally, he summed up: “Battle Royale in CoD Mobile is generally something we are very proud of and what makes a difference.”
By the way, Chris Plummer also revealed to MeinMMO in the interview: Activision explains: These 3 things make Call of Duty Mobile so successful
