The boss of Borderlands 4 triggered a discussion with the community in the past with his statements about the game’s price. In a new interview, he explains how much Borderlands 4 is really worth and why he would prefer to give the game away.
Who is it about? Randy Pitchford is the CEO of Gearbox, the development studio of Borderlands 4, and in the past, he has mostly been negatively perceived due to arguments with fans. When a fan asked the CEO not to offer the game for 80 US dollars (68 euros), the boss replied to the user that he had also worked a summer to afford a new game.
This response did not sit well with many fans in light of the ever-increasing cost of living in the USA, and the boss faced a shitstorm. When he then explained himself in 557 words, the matter was far from forgotten.
With a price of 129 euros for the Super Deluxe Edition of the co-op shooter, the game made headlines again, even though the price for the cheapest edition was not reduced. In a new interview, the boss again spoke about the price of Borderlands 4.
A convinced boss
What does Randy Pitchford say about the value of Borderlands 4? That a boss is convinced of his own game probably surprises very few. So does Randy Pitchford, who explains in an interview with GamesRadar: “Damn, I think they could charge 200 dollars [170 €] for it […]”.
While many fans already had concerns about 80 US dollars, the boss would probably be satisfied with the much higher price tag. He justifies this:
If you look at all the previous Borderlands games, there are people who spend thousands of hours in Borderlands. When you consider that in terms of the highest amount ever spent compared to entertainment time, you won’t find a better price-performance ratio for any type of entertainment worldwide.
Why does he still want to give the game away? In the same interview, he also understands that not all players would be willing to pay 170 € for Borderlands 4. Therefore, he explains: “I wish they would give it away because then everyone would play it. […] That’s not how business works […] But the value is there.”
He also says: “Ultimately, I get what I want. And if I want it and think their demands are fair, I get it,” said the CEO of Gearbox to GamesRadar. “If I don’t want something, then I don’t want it. Or if I think their demands are unfair, then I won’t do it. All that talk doesn’t matter; at the end of the day, it’s exactly what it’s all about.”
The desire for a new game, according to the boss, strongly determines how much a player is willing to spend on it. In the case of Borderlands 4, however, 80 euros would probably be too much, as players explain. He finds Borderlands 4 to be a really good title that offers a good deal considering the hours of gameplay, and he would prefer to provide it for free so that everyone can enjoy his new game.
The debate about the price of Borderlands 4 and the fact that the CEO keeps heating up the dispute with fans with new polarizing messages should not distract from what the developers want to change about the co-op shooter. One thing becomes clear: “Less Border, more Lands” The boss reveals what will fundamentally change in Borderlands 4
