The Division achieved over $330 million in its first week, setting a new single franchise sales record. This surpasses Ubisoft’s MMO shooter and also breaks the record of Destiny.
In a press release, Ubisoft announced that The Division generated $330 million worldwide in the first five days. This is, on the one hand, a new record for the company, and on the other hand, also for a new franchise in the gaming industry overall.
Ubisoft’s CEO Yves Guillemot commented on this as follows:
That The Division takes the top spot in the industry for the best-selling game within a week is an enormous achievement.
He further elaborated:
The Division is the latest example of our unique ability to deliver exciting gaming playgrounds that engage players for a long time and that they eagerly share with their friends and the community.
Moreover, the game has reached new heights of “player engagement”: According to Ubisoft, The Division experienced a peak of over 1.2 million players online at the same time over the weekend. Overall, agents have spent more than 100 million hours in the apocalyptic version of Manhattan.
The Division Keeps Up with the Best
A comparison with Destiny shows: Within five days, Bungie’s MMO shooter brought in $325 million. The Division leads slightly with $330. As Activision reported at the time, around 100 million hours were also played in the first week of Destiny.
Ubisoft’s Stephanie Parotti is very pleased with The Division’s current success:
We deliver an online experience that is on par with the best in the industry, and that matches the quality and connectivity that The Division and its players demand.
The $330 million is not yet accounted for and on Ubisoft’s account, but this figure is based on estimated worldwide revenue from physical and digital game sales. It incorporates first-party reports, sales charts, retail sales, and internal estimates.
This success, however, is not overly surprising. We reported just a few days ago that The Division was Ubisoft’s best-selling title within 24 hours. Apparently, the wave of success for The Division continues.
