The 5 currently most successful mobile games in the world on iOS and Android

3. Fate/Grand Order

How does it play? Fate/Grand Order is a turn-based role-playing game. In it, you take control of a team of characters from the namesake anime series, which is very popular in Japan.

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You build these heroes further and experience additional story elements depending on the character. The battles are tactical and turn-based.

What interesting changes have occurred in Fate/Grand Order? Fate/Grand Order has multiple spin-offs, including an escape room event and visual novels, in addition to the anime series.

Particularly curious is the game’s marketing. It openly promotes a comic character seen as a parody of a typical Fate player who spends a fortune on the game. Fate pokes fun at its pay-to-win model, which is well-received among players.

This is why Fate/Grand Order is so successful

How does the title make money? Fate/Grand Order is considered a model example of pay-to-win. Many characters in the game can be obtained particularly well through loot boxes, which cost money.

If you want to own or upgrade particularly cool heroes, you often have to invest a lot of money. According to the Wall Street Journal, there have been cases where a single player invested 70,000 US dollars in the game.

In 2018, it generated an impressive 3 billion US dollars in revenues.

In which region is the game popular? As expected, the game is particularly popular in its home country of Japan, where 82 percent of the revenue is generated. China also ranks well with 12 percent of paying players.

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