The fantasy MMO TERA has entered open beta in China. The numbers are good, and the developer even claims to be targeting the dominance of Blade&Soul.
200,000 players were reportedly logged in simultaneously at peak times on the first day, according to the Chinese publisher Kunlun. TERA also uses the established Free2Play system in China. They are actively promoting the game across all social channels. According to a report by mmoculture, social media is filled with TERA, relevant keywords, and hashtags.
The game’s developer, Bluehole Studios, even speaks of challenging the supremacy of Blade&Soul in China.
Recently, several MMOs have been pushing into the Chinese market, including the western title Guild Wars 2. The Japanese Final Fantasy XIV is also on the verge of entering China. However, the majority of the games entering this market, like TERA, come from South Korea, including Black Desert and Bless Online. The Chinese market is becoming increasingly important for the MMO industry, and many publishers are now also eyeing the Southeast Asian market.
