The head of GTA publisher Take-Two says that the player experience of GTA 6 should offer more than the price suggests.
Who is it about?
- Strauss Zelnick has been the CEO of Take-Two Interactive since January 2011.
- Take-Two is the publisher of the popular game series Grand Theft Auto, which also includes the highly anticipated title GTA 6.
- In addition, Take-Two publishes games like Borderlands, Mafia, and L.A. Noire. The same goes for sports games like NBA 2K.
In a so-called earnings call, Zelnick was asked about the pricing of GTA 6 as well as the entire publisher’s game catalog.
In an earnings call, companies discuss the financial results of a certain period. There is often a kind of discussion round afterwards, where investors can ask questions.
Take-Two wants to provide more value than they charge
What exactly does the Take-Two CEO say? In the earnings call, Zelnick said that Take-Two focuses on delivering more value with the games than they charge. According to him, the announcement of a price should represent “good news” for the player.
That means: GTA 6 (and other games from Take-Two) should be worth every cent according to Zelnick – after all, they offer more than he believes they are worth.
You see, more content is continually being made available, and we are really committed to delivering great value at all times. We focus very much on providing more value than we require. That’s sort of the rubric. And every time we set a price, we want to make sure that it’s good news for the consumer; that the experience relative to the cost is far above average. That’s the goal.
Strauss Zelnick in the Take-Two Earnings Call
What concerns are there? There are concerns that GTA 6 could cost over 70 US dollars (or over 70 euros in Germany), making it more expensive than other full-price titles.
On Reddit, for example, there was a rumor that GTA 6 could cost up to 150 US dollars. While many players doubt this rumor, it is not unlikely that Take-Two will raise the purchase price at least slightly.
When it comes to the sports game NBA 2K 21, Take-Two already charged 70 euros and was at that time one of the pioneers of the new price tag, which was later also adopted by other AAA games like Call of Duty, God of War, and The Legend of Zelda.
Zelnick recently spoke about the planned release of GTA 6 in an interview with the broadcaster CNBC, stating that the decision-making for a release time depends on measurable criteria: CEO talks about the release of GTA 6 and says exactly what fans want to hear
