At EA and BioWare, the cash register is ringing. The reason for this is the new expansion of Star Wars: The Old Republic.
The Customer Luring Worked
Electronic Arts and BioWare will surely be quite pleased with these numbers. The number of subscriptions for Star Wars: The Old Republic has significantly increased since the announcement of Knights of the Fallen Empire. A solid 33% more players have opted for a subscription compared to the last quarter.
A large part of this is certainly due to the new rewards that have been available for long-term subscribers. For example, players could secure an additional companion and exclusive clothing if they had an active subscription during certain times. Those who have continuously paid over the last three months could even access the new content a week earlier.
However, how strongly Knights of the Fallen Empire actually affects paying players will only be shown in the next quarter, as the last one ended before the release of the expansion. It is to be expected that there will be another significant increase in subscriptions in the next quarter – how long this will last after players have consumed the story and whether the promised monthly updates provide enough incentive to continue paying remains to be seen.
Find out more about the latest expansion and the most recent changes on our SWTOR theme page.
