In the fighting game Street Fighter 5, you can now see advertisements in the game. This looks very strange and has been met with a lot of criticism from fans.
What’s up with the ads? If you look at your fighters’ outfits since the last patch of Capcom’s fighting game Street Fighter 5, you might notice the logo of Capcom’s Pro Tour Event. The logo can be found on the fighter Guile instead of his US flag tattoo, and it also prominently appears on his shirt in several places.
What do the logos bring? Luckily, the logos can be turned off, but those who keep them on receive 12 units of Fight Money per match, which is the in-game currency of Street Fighter 5.
Fans hate the ads
Advertisement logos ruin the atmosphere: Right after the implementation of the logos, discussions already heated up on Reddit. Fans of the game are just astonished at how cheap and carelessly this all looks.
That iconic heroes like Dhalsim, Guile, or Blanka are now turning into walking billboards doesn’t sit well with many fans. The logos in no way fit the lore of the heroes and the atmosphere of the game. Here are a few samples of the opinions:
- Guile is a US soldier and patriot; he would never trade the flag of his homeland for a soulless company logo!
- Dhalsim wears the skulls of deceased children from his village around his neck. When logos are activated, they are slapped onto one of the skulls. Such a thing is profoundly tasteless, and Dhalsim would never do that!
- Particularly ridiculous is said to be Akuma’s finishing move, where he turns triumphantly in front of the screen after his devastating demon attack. However, with a huge advertisement logo on his back, that can no longer be taken seriously, and the cool effect is completely lost.
The reward for the ads is nearly worthless: The ads would be more bearable for some players if the reward in Fight Money were at least generous. But it isn’t, because with 12 units of currency, you can’t buy anything.
Sensible things like a new premium costume cost 20,000 currency units. So, you would have to endure about 1,666 fights with the logos above you before you can buy such an item. Therefore, the reward is pretty worthless and hardly motivates anyone to turn on the ads.
Fans fear that the current ads are just the beginning: Another reason for the anger is that many players see the logos only as the tip of the iceberg. Soon, potentially much more advertising will be implemented into the game.
Because one could also use the backgrounds of the game, as is already customary in regular sports. Then there would just be an advertisement board for KFC in the background and the logo of Pornhub on the floor of the battlefield. How that could look has already been exaggeratedly depicted by a fan in a montage here.
