He adds that this would be great for big streamers like Ninja or Tyler1. But for many others, it’s very bad.
Other users note that TwitchTV has been announcing this feature for a long time. “I’m pretty sure they have been using SureStream advertisements for quite some time… And they are already bypassable,” writes user Ashes2049.
In fact, TwitchTV announced in a blog post at the end of 2016 that SureStream ads would be rolled out and are already available on some streams.
Is the SureStream feature new now?
On the website Twitchadvertising.tv, the SureStream feature is labeled as “new.” This is the website that the streamer Mylixia refers to in the above-embedded clip.
This is what people are speculating now: It is possible that further work was done on the feature. It is suspected that the feature was only active in a few countries so far and is now becoming relevant for a larger audience. Thus, ads on Twitch.TV could soon really no longer be blocked. However, when this will happen remains unclear.
In any case, it seems that for some, it is a horror scenario to have to see ads.
This advertisement was not well received by streamer DrDisrespect at all:
In any case, it seems that for some, it is a horror scenario to have to see ads.
This advertisement was not well received by streamer DrDisrespect at all:
He adds that this would be great for big streamers like Ninja or Tyler1. But for many others, it’s very bad.
Other users note that TwitchTV has been announcing this feature for a long time. “I’m pretty sure they have been using SureStream advertisements for quite some time… And they are already bypassable,” writes user Ashes2049.
In fact, TwitchTV announced in a blog post at the end of 2016 that SureStream ads would be rolled out and are already available on some streams.
Is the SureStream feature new now?
On the website Twitchadvertising.tv, the SureStream feature is labeled as “new.” This is the website that the streamer Mylixia refers to in the above-embedded clip.
This is what people are speculating now: It is possible that further work was done on the feature. It is suspected that the feature was only active in a few countries so far and is now becoming relevant for a larger audience. Thus, ads on Twitch.TV could soon really no longer be blocked. However, when this will happen remains unclear.
In any case, it seems that for some, it is a horror scenario to have to see ads.
This advertisement was not well received by streamer DrDisrespect at all:
The viewing of ads could soon no longer be circumvented on Twitch by ad blockers like uBlock. At least that’s what one streamer says. He believes that the planned technology “SureStream” could soon become active and Twitch will be just overflowing with ads.
What’s new? In a stream, Mylixia talks about a feature of the streaming site TwitchTV. According to this, it should soon no longer be possible for users to bypass advertisements. Because the ads would be injected directly into the stream through the feature.
In the gaming community, this causes a lot of excitement.
Blocking ads on Twitch – Not possible soon? Here’s what gamers say about it
This is what happened: A clip of the streamer Mylixia went viral in the gaming community at the end of 2018. In it, he showcases the feature “SureStream” on the TwitchTV website. It is a new kind of advertising in live streams.
Mylixia explains: “They inject the ads directly into the stream. They do not use an overlay, you cannot block it with ad blockers.” This was the case for a large part of the ads so far. They were broadcasted as an overlay and could easily be blocked by browser extensions. The viewer does not see any ads, although they are actually running.
With SureStream, blocking ads should no longer be possible. “… and they are now offering this to advertisers. Mh hm. This is the future, Twitch,” Mylixia continues.
Mylixia envisions a horror scenario where Twitch has more ads than regular television. And users could do nothing, absolutely nothing against this “money of the big corporations.”
Why is an anti-adblocker so important from Twitch’s perspective? Ads finance Twitch and also the streamers. As an addition, streamers offer a paid subscription (starting at $5). For many streamers, the subscription means that subscribers no longer have to see ads.
An ad blocker makes this subscription less attractive because regular users also do not see ads.
Therefore, it is important for streamers and Twitch to protect themselves against ad blocks. Another way to support streamers is the cheering function.
What does the community say about it?
This is how users discuss: In the subreddit “Livestreamfail“, the clip is hotly debated.
User Leov 2 writes: “I have already noticed many ads that were not blocked. I don’t mind being forced to watch ads on streams. But in my opinion, this really kills the discovery and search for other or smaller streamers. If I watch and open a few streams and each of them immediately shows an ad (thanks to Twitch, not the streamer), I will most likely close the stream immediately and move on.”
In any case, it seems that for some, it is a horror scenario to have to see ads.
This advertisement was not well received by streamer DrDisrespect at all:
In any case, it seems that for some, it is a horror scenario to have to see ads.
This advertisement was not well received by streamer DrDisrespect at all:
He adds that this would be great for big streamers like Ninja or Tyler1. But for many others, it’s very bad.
Other users note that TwitchTV has been announcing this feature for a long time. “I’m pretty sure they have been using SureStream advertisements for quite some time… And they are already bypassable,” writes user Ashes2049.
In fact, TwitchTV announced in a blog post at the end of 2016 that SureStream ads would be rolled out and are already available on some streams.
Is the SureStream feature new now?
On the website Twitchadvertising.tv, the SureStream feature is labeled as “new.” This is the website that the streamer Mylixia refers to in the above-embedded clip.
This is what people are speculating now: It is possible that further work was done on the feature. It is suspected that the feature was only active in a few countries so far and is now becoming relevant for a larger audience. Thus, ads on Twitch.TV could soon really no longer be blocked. However, when this will happen remains unclear.
In any case, it seems that for some, it is a horror scenario to have to see ads.
This advertisement was not well received by streamer DrDisrespect at all:
