Streamer Jeremy “Disguised Toast” Wang (29) reveals how much the live streaming services YouTube and Facebook Gaming offer to lure streamers away from the market leader Twitch. It is common for the competition to pay double or triple. Facebook even offered him thirty times what Twitch put on the table.
This is Disguised Toast:
- The streamer is called “Disguised Toast” because for years he did not appear with his face but with a toast mask featuring a drawn mustache and thick sunglasses.
- Disguised Toast made a name for himself on Twitch as an excellent strategy player. He has played games like Hearthstone, Teamfight Tactics, or Legends of Runeterra. He also frequently talked about his earnings and those of top streamers.
- In 2019, Disguised Toast switched from Twitch to Facebook Gaming. In the following he frequently praised the platform for its numerous advantages. However, in November 2021, he announced that after two years he was leaving Facebook again. His exclusive contract has apparently expired.
Twitch made him a bad offer, that’s why he went to Facebook
This is what he says about his switch: After years, Disguised Toast now explains in a livestream why he left Twitch in 2019:
“The offer Twitch made me two years ago was about one-thirtieth of what Facebook offered me.”
Disguised Toast
Disguised Toast says that Twitch’s offer at that time was even lower than what he already had there. He had never felt so insulted in his life.
Facebook and YouTube offer double or triple what Twitch does
What are the offers like? Disguised Toast then explains in a Twitch stream to a friend:
“When it comes to platform offers, it is traditionally the case that Twitch offers the least. YouTube generally offers double or triple. Facebook is about the same. And this applies to many of the people who sign such platform deals.”
Disguised Toast
One can calculate approximately like this, taking Twitch’s offer as the basis for the calculation:
- YouTube pays double
- Facebook pays triple
- Mixer, the platform from Microsoft, paid the most before it ended. They offered about five times what Twitch offers streamers.
We have dealt extensively with Mixer on MeinMMO:
What must streamers deliver for such contracts? With an exclusive deal, a streamer is only allowed to stream on that platform and cannot stream on Twitch anymore. Generally, it is allowed for streamers to repurpose their content as “Video-on-demand” on YouTube and remain relevant.
Streamers then commit to providing a certain “working time” on a platform monthly. The hours they spend on YouTube, Mixer, or Facebook are usually significantly lower than on Twitch, which is considered a “treadmill” due to its subscriptions model, from which there is no escape, as otherwise monthly earnings drop.
What amounts are we talking about? Disguised Toast doesn’t mention any specific numbers. Allegedly, the sums for top-tier Twitch streamers who were poached were thought to be several million US dollars per year that they received from Facebook or YouTube.
Absolute superstars like Ninja are said to have even reached low double-digit millions per year at their peak. But exact numbers are not officially known.
Furthermore, these are only the guaranteed fixed sums, essentially the “salary.” Streamers entering such exclusive contracts typically also enjoy particularly favorable terms for earning additional money through sponsorship, advertising, subscriptions, and donations on the new platform.
The streamer DrLupo, who switched from Twitch to YouTube a few months ago, spoke of “life-changing money.”
