A new advertisement for Star Wars Battlefront has appeared, which fully relies on nostalgia.
Old Aunt Melancholy has a younger cousin, Nostalgia, the longing for a better past. And since many of today’s 30-year-olds grew up with memories of Star Wars, this is a strong factor. Once a Jedi, now enslaved in a office job, and you can’t even dance for Jabba!
In the latest commercial for the upcoming online shooter “Star Wars Battlefront,” they don’t bother with tedious gameplay aspects; instead, they show the enormous gap that the “Star Wars feeling” leaves in people. In the dull office job, one longs for the past and how it used to be when all you needed was a costume and overflowing imagination to become a Jedi. The ad seems to say: Today you need a PlayStation.
What do you think of the ad?
