The online shooter Star Wars: Battlefront does not have a decent single-player campaign. Now, game designer Cliff Bleszinski (Gears of War) explained in an interview why the trend in shooters is increasingly moving towards developers not designing campaigns anymore. They are simply unprofitable.
Cliff Bleszinski elaborated in an interview about his upcoming first-person shooter LawBreakers why the gaming industry is focusing more on multiplayer. His answer was simple: Money!
“Campaigns cost the most money. Typically, they account for 75% of the total budget.”
He adds that one must consider that most gamers rush through the campaign in a weekend and then only focus on multiplayer. Therefore, he will forgo a single-player campaign in LawBreakers and rather invest the money in what people actually play extensively.
Star Wars: Battlefront or Rainbow Six: Siege are just the latest examples of this trend that has been emerging for some time. Either the single-player campaigns are only a few hours long or they are completely omitted.
Of course, some developers also take the other route and build no multiplayer mode at all into their shooters, like Wolfenstein: The New Order. But that seems to be more of an exception in today’s world.
