The online shooter Star Wars Battlefront was almost rejected by the developer DICE, but the opportunity was just too tempting.
Argh! We are fully booked!
DICE gave a little insight into what it is like when one of the biggest licenses in the world is offered. Disney came to Electronic Arts and suggested: “Perhaps DICE could make a Battlefront game.“
At DICE, the first reaction was “Argh! We are fully booked!” But then they decided with their hearts: We have to make this work. We can’t let such an opportunity slip away.
The most important thing: Staff, Staff, Staff
But how can a studio handle such a mammoth project with huge demands? They look for the right people. Even before they knew exactly what they were developing, they already had a rough version in mind and the people they wanted for it. They restructured internally and actively recruited.
That is also no walk in the park: Some of those they approached were not interested, others were excited about Star Wars but did not want to work for DICE, and for others, after 10 years with Battlefield, it was finally time to try something new.
Overall, everything is different, a very organic process. There seems to be no master plan to follow.
Next week, the Open Beta for Star Wars Battlefront starts – it runs on PC, Xbox One, and Playstation 4.
