Investors seem to be most pleased about the announced return of microtransactions in the online shooter Star Wars Battlefront 2. After EA’s commitment to loot boxes, Electronic Arts’ stock price is rising again.
Microtransactions are very important for Electronic Arts. This was made clear by CEO Andrew Wilson. If done “right”, microtransactions can enhance the player experience and, of course, ensure that players spend more money.
The way loot boxes were implemented in Star Wars Battlefront 2 has been a learning process for EA. In the coming months, players will experience the return of microtransactions in the online shooter.
Players less enthusiastic, but investors are
This news was met with mixed reactions. Generally, many players do not have a very high opinion of loot boxes and microtransactions, but especially regarding Star Wars Battlefront 2, fans are particularly skeptical. That they are now supposed to return is not well-received by players.
However, investors are pleased. After Electronic Arts announced that microtransactions will return to the online shooter, the company’s stock price increased. In fact, it rose by seven percent, which is an increase of $8.26 per share.
For the current fiscal year ending on March 31, EA expects a revenue of $5.1 billion. The profit is expected to exceed one billion dollars.
Microtransactions in all upcoming games
With new games in all major sports franchises set to release this year, along with another game from the Battlefield series planned for 2018, both investors and EA look positively to the future. It is to be expected that all games will offer microtransactions.
The return of microtransactions in Star Wars Battlefield 2 was only recently announced.
