The SF epic Star Citizen has finally found a Twitch streamer in LIRIK, who shows the game to a larger audience that does not belong to the core target group. However, attempts by the developers to reach out to the streamer turned out to be creepy.
How is Star Citizen doing on Twitch? Star Citizen had a few streamers who were actively streaming on Twitch over the last 365 days, but relatively few viewers watched them (via sullygnome):
- The streamer Rexzilla was on Twitch for 1170 hours, but had an average of only 743 viewers when he flew through Star Citizen
- The streamer ZvonimirTV was even more diligent with 1718 hours, but had only 157 viewers on average
- LIRIK has only spent 7 hours in Star Citizen, but an average of 30,755 people watch him there
As a result, LIRIK is already ranked 4th among Twitch streamers playing Star Citizen in the last 365 days with just 7 hours.
Somehow unfair, but LIRIK has 2.4 million followers on Twitch, while the best Star Citizen streamer has only 33,748.
LIRIK is showing Star Citizen to many who otherwise have nothing to do with the game. Recently, LIRIK had fun in Star Citizen, when he opened “a window” during a space flight.
This is the kind of “viral marketing” that Star Citizen could use to improve its image. While fans and backers love the game, many “out there” have a different image of Star Citizen, which is also due to critical media reports.
Star Citizen as a Horror Game
This was the latest experience in Star Citizen: On October 29, Saqib “LIRIK” Zahid turned 29 and played a bit of Star Citizen for his birthday. He was on his way to explore a cave. It looked almost like a horror game when he was on his way.
The normal activities and explorations were interrupted. In the scene, a voice can be heard murmuring from the crypt: “Happy Birthday.”
LIRIK asked the chat: “Wait? Happy Birthday. I swear to God, I just heard that.”
What’s behind it: Apparently, the developers had some fun with LIRIK.
On Twitter, Star Citizen enjoys this gag. They share LIRIK’s Twitch clip and say, “The moon is cursed,” a well-known meme from Destiny (via twitter)
A fan apparently came up with the idea beforehand, saying on Twitter: “Give him a jump scare when he is in a cave” – that’s exactly what Star Citizen did.
This is how fans react: The action is well received on Twitter.
However, a small discussion also arises. A Twitter user says he does not support LIRIK. He sees good Star Citizen streamers who play much more than LIRIK does.
Another counters: It’s a good marketing move to promote someone like that. Because he shows the game to many new people.
