The success of Pokémon GO is also reflected in Nintendo’s stock price.
Although Nintendo is only indirectly involved with Pokémon GO – holding shares in the Pokémon Company – the video game giant is really benefiting from it. As reported by Reuters, the stock price rose another 10% today, increasing by 86% in just over a week.
In financial terms, this has increased Nintendo’s value by 17 billion USD.
A Google spin-off, “Niantic Labs,” developed Pokémon GO together with the Pokémon Company. Nintendo holds shares in this Pokémon company.
The exact profit potential from microtransactions in Pokémon GO has not even been remotely explored yet. According to a report by Superdata, the game reportedly made 14 million USD in its first week of limited release. Additionally, sponsor deals like with McDonald’s could be planned.
