When searching for Apex Legends on Google, ads for Fortnite often appear. What’s behind that?
What has happened? Many Battle Royale fans looking to find out about the new, up-and-coming Battle Royale game Apex Legends may have a bizarre experience. Instead of the sought-after game, Fortnite: Battle Royale sometimes appears at the top of the search results.
Google as a weapon against Apex?
How does the ad for Fortnite show up for Apex Legends? The reason for this strange advertisement is likely that Epic Games, the developers of Fortnite, have placed ads on Google targeted at the Battle Royale player demographic.
Therefore, anyone searching for Apex Legends will also be recognized by Google as a relevant audience for Fortnite: Battle Royale and might see the ad from Epic.
And many unsuspecting users habitually click on the first search result and unknowingly land on Fortnite.
Why is Epic doing this? Epic’s ad can be seen as a concrete measure against the competition. However, it is most likely just a standard advertising measure managed by an external agency.
There, they likely have the Fortnite advertisement running for all relevant products. Therefore, it is probably not an intentional measure against Apex.
Nonetheless, Apex competes with Fortnite. Both games are free-to-play and attract players with fun gameplay and unique features. Fortnite has building and many game modes, while Apex has numerous thoughtful features and unique heroes.
Competition invigorates the business
That’s why it’s good that Fortnite has competition: The competition between the Apex developers at Respawn Entertainment and Epic Games is a very positive thing for us players.
Already, we can see that Epic suddenly introduces the ranked play feature that has been demanded for months. And this comes shortly after rumors about a ranked feature in Apex surfaced.
Apex is already planning seasons and a battle pass for the upcoming month and is sure to bring many new heroes and game modes throughout the year.
Both developers will therefore engage in this arms race for the favor of the players, and both games will be continuously developed and expanded with good, fan-desired features.
As long as neither of the two games ultimately fails, it’s a good thing for the audience.
