Players defeat EA – Developers retract the outrageous price increase after the reviews on Steam burned

Players defeat EA – Developers retract the outrageous price increase after the reviews on Steam burned

When players take to the barricades, they achieve something. This can now be seen in Apex Legends: The extremely successful shooter from EA angered the community with a change and now has to retract it after furious players drove the Steam reviews of Apex Legends down.

What was the change? In Apex Legends, the Battle Pass was supposed to become significantly more expensive. We reported on this multiple times on MeinMMO:

  • Currently, it is such that avid players can obtain the Battle Pass for free each season of Apex Legends because they earn enough Apex Coins from each completed Battle Pass to afford the next one.
  • This should change starting August 6th. There would be two Battle Pass variants, and they could only be purchased with real money. It would have cost 20 euros per season to access the cosmetic items in the Battle Pass that could previously be obtained for free in practice.
  • However, the protest against the change was so loud, that EA is now retracting this change.

Developers retract change and admit fault

This is the latest development: In a post on Steam from July 24, 2024, the developers explain: They have listened to the community. The premium Battle Pass will still be available for 950 Apex Coins.

The developers state: We should have communicated the changes better – that was our mistake.

They even go further and announce that players will be able to obtain the Battle Pass starting on August 6, 2024, through a “series of easy in-game challenges”.

From September 17, 2024, the Battle Pass will again be available for 950 Apex Coins, as before. And you will also receive enough coins in the Battle Pass to purchase future passes.

Since they are already wearing the penitent garb, they bow a little deeper before the players and address some ongoing criticism points:

We are aware that we need to communicate with you in a timely, transparent, and consistent manner. Your priorities are also our priorities: Cheaters, game stability, and quality of life updates are at the top of the list. We need to improve further, and that is why we acknowledge the issues here. As the next step, there will be a series of improvements and bug fixes for game stability in season 22, which will be described in the patch notes released on August 5.

This is the response: The developers’ statement on Steam has received 5,128 positive reviews and 1,427 comments.

How did players achieve this? Players criticized Apex Legends so harshly on Steam that the current reviews fell to seven percent positive. You can read about how the players managed to make EA and the poor developers of Apex Legends concede so much in our article on the loud protest of the players: EA is too greedy with their cash cow shooter – Now they are reaping the consequences of angry players on Steam

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