In South Korea, they are trying to reach young voters with what they know – Overwatch and a Play of the Game.
Reaching youth with political issues is not always easy. In South Korea, the elections for a new president are coming up soon, and the campaign department of Sim Sang-jung has come up with something special to reach young voters. And what better way to do that than with video games?
Therefore, they have given her a “Play of the Game” in unmistakable Overwatch style. But it lasts not just 10, but a full 100 seconds. Real “killstreaks” are not to be seen; instead, enemies are simply overwhelmed with arguments. It would surely be even funnier if one could understand the language, but at least for the funny idea, they deserve some recognition.
Overwatch has previously been used for election campaigns. Back then, they wanted to create a stir against Donald Trump, who is said to be a “Hanzo main”. As we all know, that worked wonderfully…
What do you think about this type of political campaigns? Funny and innovative to reach new voter groups? Or a cringe factor squared?
You can see some real Play of the Games from Overwatch here.
