The CEO of Crunchyroll stated in an interview that we owe the popular Anime Solo Leveling to the numerous fans.
In an interview with The Verge, Rahul Purini, the CEO of the streaming platform Crunchyroll, spoke about the important role that fans played in the anime adaptation of Solo Leveling.
Currently, Solo Leveling is considered one of the most popular titles on Crunchyroll. It follows Jin-Woo Sung, who gets mortally wounded while exploring a “Gate” and subsequently takes on a mysterious quest to fight his way to the top as a Hunter.
Here you can see a trailer for Solo Leveling:
When asked by the interviewer what influence exists between fans and anime production, Rahul Purini revealed the important role the community played in Solo Leveling.
He shared that Crunchyroll pitched Solo Leveling to Aniplex to adapt the story, which started as a webtoon, into an anime:
“There is a series that we just launched in January, it’s called Solo Leveling. It’s a series based on a Korean manhwa. Our team read the manhwa, liked the IP, and so we took it to one of our sister partners in Japan – Aniplex – and co-produced the series with them.”
Crunchyroll announced the series about a year and a half ago, which was already well received by fans worldwide.
As he further explained, the idea to bring Solo Leveling as an anime came from the audience: “This [Solo Leveling] is an example of a series we co-produced based on what we heard from our fans.”
The CEO also mentioned that not only the Japanese audience is important but that they look at the international viewership to decide which productions Crunchyroll invests in:
“Sometimes certain stories are not what our partners primarily develop and produce for the Japanese audience. Then, we invest together with our partners because we believe this is something that is important for our international audience. So, we take that step and co-produce with our audience.”
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