Nintendo has touched the hearts of some gamers with an advertisement for the new Zelda game because it shows what video games mean to them.
What is this video about? On May 12, the release of “The Legend of Zelda: Tears of the Kingdom” is happening. With an advertisement on Nintendo’s Australian YouTube channel, the company has succeeded in bringing a smile to some gamers’ faces.
With Tears of the Kingdom, Nintendo is releasing the highly anticipated successor to the successful title “Breath of the Wild,” which garnered a lot of positive headlines on Nintendo Switch and received an extremely impressive score of 97 on the review platform Metacritic.
Man escapes stressful everyday life through gaming
What can be seen in the advertisement? At the beginning of the advertisement, we see an adult man riding a bus to work, wearing a shirt and tie. He has a blank and lost look on his face as sad music plays in the background.
A few seconds later, we see the man exhausted coming home from work. Already upon entering the house and sitting down, he lets out a weary breath. He seems drained, but then his gaze falls on the new Zelda game lying on his table.
He turns on the Switch, takes the controller in his hand, and in the next scene, he has a smile on his face as he explores the game’s open world.
The evening passes, and the man is visibly enjoying the video game. The next day, he is again on his way to work by bus, but this time without a despondent look – he has his Switch with him and continues to play Zelda. He wears a broad grin on his face. It seems that the game helps him forget the stress of everyday life.
Fans feel addressed by the advertisement
How are gamers reacting to the advertisement? The advertisement was shared by an unofficial Zelda news account on Twitter and sparked some reactions from the community there.
The fact that the man plays Zelda on a public bus without using headphones intrigues some gamers. However, many find the theme of the 2-minute clip touching. Not because they are huge Zelda fans but because they can relate to what is shown.
- ToBeDetermined: “This two-minute commercial brought a smile to my face, not only because I am excited about the game but also due to the sheer joy this man displayed while playing (via Twitter).”
- Unnosequien: “You know that we, the Zelda fanbase, are primarily adults without hopes and dreams (via Twitter).”
- bradthemotman: “As someone who grew up with Zelda and lives the grind as an adult, this touches me (via Twitter).”
- JLuisreiset: “This is what video games represent for Millennials who have grown up to be adults. A way to relax after a long day at work (via Twitter).”
- Snarkyred: “That is all of us gamers at a certain age, thinking back to times when we didn’t have to worry about adulthood – we just grabbed a controller and played for hours (via Twitter).”
Just before the release of The Legend of Zelda: Tears of the Kingdom, there are not only commercials and excited gamers but also some leaks that Nintendo is desperately trying to fight against.
However, Nintendo’s measures also caught a streamer, even though she did nothing wrong.
Twitch: Nintendo is so desperately fighting against leaks that it caught an innocent streamer
