Mixer, Microsoft’s streaming service, was discontinued just one year after its launch. In the latest episode of our MeinMMO podcast, we talk about the reasons for its failure.
This is the topic: In order to counter the undisputed monopoly of Twitch in the streaming sector, Microsoft acquired the streaming service Beam in 2016. A year later, Beam was renamed Mixer. Over time, Mixer was expected to grow into a real competitor to Twitch.
To achieve this, Microsoft signed some of the biggest Twitch streamers to their platform in 2019. Million-dollar exclusivity contracts were signed with Ninja and shroud, who from that moment only streamed on Mixer.
However, this strategy did not pay off. Just one year later, Microsoft had to shut down their streaming service. We will discuss the development of Mixer and its downfall in detail in our podcast this week.
If you want to refresh your memory about Mixer, you can read our articles about it here:
- Bloomberg reveals what Mixer paid Twitch stars Ninja and shroud
- While Ninja and shroud are raking in money, small Mixer streamers are completely finished
- Facebook and Mixer grew strongly in 2019 – But Twitch remains ahead
- Twitch grows by 98% – Mixer stagnates despite stars shroud and Ninja
- Twitch expands its lead over Mixer – Despite Fortnite star Ninja
- Microsoft closes Mixer, becomes partner of Facebook – Twitch competitor gives up
- Mixer is the big loser in the streaming war despite Twitch stars Ninja and shroud
Let us know in the comments if you followed the events around Mixer back then or if you even used the platform yourself.
Participants include:
- Leya Jankowski (Editor-in-Chief)
- Gerd Schuhmann (Head of Editorial Staff)
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