Because it seems that Amazon wants to reach exactly that audience for New World.
New World seems to be appealing to the WoW target audience
What is New World doing right now? New World is specifically targeting the WoW audience. They have chosen the perfect timing and are appealing to the right streamers.
Asmongold confirms this to the site Kotaku, who says:
MMO players are always looking for the next WoW killer or something like that. At the moment, there isn’t much happening in WoW, so a lot of people are playing New World who would normally be playing WoW.
Asmongold on the Twitch success of New World
Amazon is directly reaching out to the “right” streamers with the keys, who also actually want to play a game and are not, like with Crucible, people who would rather play something else and quickly leave.
New World appears to be higher quality and there are currently few alternatives in the specific area of “MMO with RPG elements,” while Crucible faced hot and attractive competition.
And New World offers several features that appeal to streamers, such as the “Voice Proximity” chat, which has already resulted in some cool clips.
“WoW killer” as a business model
What’s the deal with WoW killers? The term “WoW killer” was relevant a few years ago. It was said that every new MMORPG would end the reign of World of Warcraft. However, these games suffered from this label, as ultimately none of these MMORPGs could come even close to the popularity of World of Warcraft.
Asmongold uses “WoW killer” rather neutrally, as a term for a “new MMO that hopes to reach the massive audience of WoW.” Because here lies enormous potential. WoW players typically return strongly to World of Warcraft with a new expansion, but that tie usually loosens over time. Then they look for a new game.
The “old expansion” in WoW is currently exhausted. This has always been the phase in which new MMOs could at least borrow and excite players for a few months. That is likely what New World has done as well.
While New World is not an MMORPG per se, it has some RPG elements. Crafting plays a significant role. Additionally, the graphics and combat system look good. Although there still seem to be issues with the endgame and the game has already been postponed twice to deliver more content, it leaves a good impression on many players and streamers, at least in the initial hours, as seen from the reactions.
What people think about New World now that the NDA has lifted, you can read here.
“WoW killer” was a trend in the MMORPG realm for quite a while. It referred to a series of games that attempted to emulate WoW’s success by copying its methods.
This was a setback for the genre, as MMORPG developer Gordon Walton once explained:
“WoW killers almost killed MMOs” – Developer explains the problem
And New World offers several features that appeal to streamers, such as the “Voice Proximity” chat, which has already resulted in some cool clips.
“WoW killer” as a business model
What’s the deal with WoW killers? The term “WoW killer” was relevant a few years ago. It was said that every new MMORPG would end the reign of World of Warcraft. However, these games suffered from this label, as ultimately none of these MMORPGs could come even close to the popularity of World of Warcraft.
Asmongold uses “WoW killer” rather neutrally, as a term for a “new MMO that hopes to reach the massive audience of WoW.” Because here lies enormous potential. WoW players typically return strongly to World of Warcraft with a new expansion, but that tie usually loosens over time. Then they look for a new game.
The “old expansion” in WoW is currently exhausted. This has always been the phase in which new MMOs could at least borrow and excite players for a few months. That is likely what New World has done as well.
While New World is not an MMORPG per se, it has some RPG elements. Crafting plays a significant role. Additionally, the graphics and combat system look good. Although there still seem to be issues with the endgame and the game has already been postponed twice to deliver more content, it leaves a good impression on many players and streamers, at least in the initial hours, as seen from the reactions.
What people think about New World now that the NDA has lifted, you can read here.
“WoW killer” was a trend in the MMORPG realm for quite a while. It referred to a series of games that attempted to emulate WoW’s success by copying its methods.
This was a setback for the genre, as MMORPG developer Gordon Walton once explained:
“WoW killers almost killed MMOs” – Developer explains the problem
Because it seems that Amazon wants to reach exactly that audience for New World.
New World seems to be appealing to the WoW target audience
What is New World doing right now? New World is specifically targeting the WoW audience. They have chosen the perfect timing and are appealing to the right streamers.
Asmongold confirms this to the site Kotaku, who says:
MMO players are always looking for the next WoW killer or something like that. At the moment, there isn’t much happening in WoW, so a lot of people are playing New World who would normally be playing WoW.
Asmongold on the Twitch success of New World
Amazon is directly reaching out to the “right” streamers with the keys, who also actually want to play a game and are not, like with Crucible, people who would rather play something else and quickly leave.
New World appears to be higher quality and there are currently few alternatives in the specific area of “MMO with RPG elements,” while Crucible faced hot and attractive competition.
And New World offers several features that appeal to streamers, such as the “Voice Proximity” chat, which has already resulted in some cool clips.
“WoW killer” as a business model
What’s the deal with WoW killers? The term “WoW killer” was relevant a few years ago. It was said that every new MMORPG would end the reign of World of Warcraft. However, these games suffered from this label, as ultimately none of these MMORPGs could come even close to the popularity of World of Warcraft.
Asmongold uses “WoW killer” rather neutrally, as a term for a “new MMO that hopes to reach the massive audience of WoW.” Because here lies enormous potential. WoW players typically return strongly to World of Warcraft with a new expansion, but that tie usually loosens over time. Then they look for a new game.
The “old expansion” in WoW is currently exhausted. This has always been the phase in which new MMOs could at least borrow and excite players for a few months. That is likely what New World has done as well.
While New World is not an MMORPG per se, it has some RPG elements. Crafting plays a significant role. Additionally, the graphics and combat system look good. Although there still seem to be issues with the endgame and the game has already been postponed twice to deliver more content, it leaves a good impression on many players and streamers, at least in the initial hours, as seen from the reactions.
What people think about New World now that the NDA has lifted, you can read here.
“WoW killer” was a trend in the MMORPG realm for quite a while. It referred to a series of games that attempted to emulate WoW’s success by copying its methods.
This was a setback for the genre, as MMORPG developer Gordon Walton once explained:
“WoW killers almost killed MMOs” – Developer explains the problem
Amazon enters the gaming business. After initial games like Breakaway and Crucible failed, the new MMO with RPG elements, New World, seems to attract more players. The first days on Twitch prove this. Streamer Asmongold sees a clear reason for this: WoW players and fans of other MMORPGs are currently playing New World because they are always on the lookout for the next WoW killer.
Twitch is a barometer for the success of new games that are not yet available in stores. This is because Twitch’s numbers are publicly accessible and the platform is massive.
What does well on Twitch is trendy and has the potential to be a hit. After all, streamers showcase a new game to millions of viewers for hours. If the game is worthwhile, it acts like continuous advertising and encourages viewers to buy the game themselves. Some of the biggest gaming hits in recent years, like PUBG, Fortnite, or CoD Warzone, have proven how important Twitch is for the gaming industry.
But this doesn’t just apply to shooters. The success of MMORPGs on Twitch was demonstrated by WoW Classic in the fall of 2019.
Twitch is particularly important for Amazon.
What’s the deal with Amazon and Twitch? Amazon bought Twitch in 2014 for 970 million USD.
The games developed later were specifically designed to work on Twitch. They are even planning targeted features to enhance the gameplay experience for streamers playing Amazon Games.
One might think: If you’ve bought the world’s largest streaming platform, which has been booming ever since, you should use it. Amazon should actually have a huge competitive advantage over its rivals: Streamers should be eager to collaborate with Amazon on Twitch. One would think.
Crucible failed on Twitch and everywhere else
How it went so far: However, Amazon’s first forays into gaming already failed twice, despite support from Twitch:
- The 1st game “Breakaway” was supposed to be a “multiplayer brawler.” Amazon presented Breakaway at Twitch-Con, but canceled it in 2018. It simply did not work.
- The 2nd game “Crucible,” a multiplayer shooter made it across the finish line and released, but did poorly on Twitch, even though the developers boosted it with sponsor deals. Crucible also flopped on Steam and had no success. Amazon has since “un-released” the game, plans to overhaul it and try again later. Crucible stumbled over the finish line only to topple and fall back in front of it.
This is what was happening with Crucible on Twitch: Although airtime was booked with some of the largest streamers on Twitch, Crucible did not work at all on Twitch in May 2020.
The “boost” from advertising streams by TimTheTatman, DrLupo, and SypherPK brought nothing. The game generated only minimal interest on Twitch at release, and even that quickly disappeared: Crucible hardly interested anyone on Twitch.
However, Crucible was only published by Amazon; it was developed by Relentless Studios. That Amazon can do it better when they are both the publisher and the studio is now proven with New World.
Clips from MMORPG streamers go viral for New World
This is how it is now with New World: New World has been playable for a while, but it has only recently started being showcased on Twitch.
Since it has been visible on Twitch, it is doing well:
- In the last 3 days, New World entered Twitch ranked No. 7.
- At its peak, 344,000 people were watching, on average the game had 101,000 viewers
- That’s more viewers than CS:GO and the trend game Among Us, but New World is viewed less on Twitch than mainstays like GTA 5 or the new Fall Guys. Nevertheless, a considerable success.
Great desire for an MMO like New World among Twitch streamers
How did they manage that? What is already clear: New World appeals to a broad audience among streamers.
- They have major MMORPG streamers like Asmongold and Sodapoppin – these are two of the most popular WoW streamers. Both have entertained their audiences with their unique humor for years
- The Twitch veterans, summit1g, LIRIK, and shroud have checked out New World. They have huge channels and a loyal viewer base. They are always on the lookout for something new. Summit1g and shroud are primarily shooter players but love MMORPGs.
- But even a more niche hardcore streamer like Quin69, a Path-of-Exile specialist, has already spent several hours in New World.
It’s no coincidence that Asmongold, the top WoW nerd, has been playing so much New World already. Amazon gave some streamers 100 keys to give away – including Asmongold.
This is clever: Because “paying” streamers is only allowed if they mark their streams as “Sponsored”. However, giving keys to streamers creates an incentive to play without immediately revealing themselves as advertising partners.
With the tactic of having streamers give away beta keys, Valorant had a huge success on Twitch in 2020. Amazon shows that they understand Twitch by giving players like Asmongold these keys.
The “old expansion” in WoW is currently exhausted. This has always been the phase in which new MMOs could at least borrow and excite players for a few months. That is likely what New World has done as well.
While New World is not an MMORPG per se, it has some RPG elements. Crafting plays a significant role. Additionally, the graphics and combat system look good. Although there still seem to be issues with the endgame and the game has already been postponed twice to deliver more content, it leaves a good impression on many players and streamers, at least in the initial hours, as seen from the reactions.
What people think about New World now that the NDA has lifted, you can read here.
“WoW killer” was a trend in the MMORPG realm for quite a while. It referred to a series of games that attempted to emulate WoW’s success by copying its methods.
This was a setback for the genre, as MMORPG developer Gordon Walton once explained:
“WoW killers almost killed MMOs” – Developer explains the problem
And New World offers several features that appeal to streamers, such as the “Voice Proximity” chat, which has already resulted in some cool clips.
“WoW killer” as a business model
What’s the deal with WoW killers? The term “WoW killer” was relevant a few years ago. It was said that every new MMORPG would end the reign of World of Warcraft. However, these games suffered from this label, as ultimately none of these MMORPGs could come even close to the popularity of World of Warcraft.
Asmongold uses “WoW killer” rather neutrally, as a term for a “new MMO that hopes to reach the massive audience of WoW.” Because here lies enormous potential. WoW players typically return strongly to World of Warcraft with a new expansion, but that tie usually loosens over time. Then they look for a new game.
The “old expansion” in WoW is currently exhausted. This has always been the phase in which new MMOs could at least borrow and excite players for a few months. That is likely what New World has done as well.
While New World is not an MMORPG per se, it has some RPG elements. Crafting plays a significant role. Additionally, the graphics and combat system look good. Although there still seem to be issues with the endgame and the game has already been postponed twice to deliver more content, it leaves a good impression on many players and streamers, at least in the initial hours, as seen from the reactions.
What people think about New World now that the NDA has lifted, you can read here.
“WoW killer” was a trend in the MMORPG realm for quite a while. It referred to a series of games that attempted to emulate WoW’s success by copying its methods.
This was a setback for the genre, as MMORPG developer Gordon Walton once explained:
“WoW killers almost killed MMOs” – Developer explains the problem
Because it seems that Amazon wants to reach exactly that audience for New World.
New World seems to be appealing to the WoW target audience
What is New World doing right now? New World is specifically targeting the WoW audience. They have chosen the perfect timing and are appealing to the right streamers.
Asmongold confirms this to the site Kotaku, who says:
MMO players are always looking for the next WoW killer or something like that. At the moment, there isn’t much happening in WoW, so a lot of people are playing New World who would normally be playing WoW.
Asmongold on the Twitch success of New World
Amazon is directly reaching out to the “right” streamers with the keys, who also actually want to play a game and are not, like with Crucible, people who would rather play something else and quickly leave.
New World appears to be higher quality and there are currently few alternatives in the specific area of “MMO with RPG elements,” while Crucible faced hot and attractive competition.
And New World offers several features that appeal to streamers, such as the “Voice Proximity” chat, which has already resulted in some cool clips.
“WoW killer” as a business model
What’s the deal with WoW killers? The term “WoW killer” was relevant a few years ago. It was said that every new MMORPG would end the reign of World of Warcraft. However, these games suffered from this label, as ultimately none of these MMORPGs could come even close to the popularity of World of Warcraft.
Asmongold uses “WoW killer” rather neutrally, as a term for a “new MMO that hopes to reach the massive audience of WoW.” Because here lies enormous potential. WoW players typically return strongly to World of Warcraft with a new expansion, but that tie usually loosens over time. Then they look for a new game.
The “old expansion” in WoW is currently exhausted. This has always been the phase in which new MMOs could at least borrow and excite players for a few months. That is likely what New World has done as well.
While New World is not an MMORPG per se, it has some RPG elements. Crafting plays a significant role. Additionally, the graphics and combat system look good. Although there still seem to be issues with the endgame and the game has already been postponed twice to deliver more content, it leaves a good impression on many players and streamers, at least in the initial hours, as seen from the reactions.
What people think about New World now that the NDA has lifted, you can read here.
“WoW killer” was a trend in the MMORPG realm for quite a while. It referred to a series of games that attempted to emulate WoW’s success by copying its methods.
This was a setback for the genre, as MMORPG developer Gordon Walton once explained:
“WoW killers almost killed MMOs” – Developer explains the problem
