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There has been harsh criticism of the in-game shop of Amazon’s MMO New World in recent weeks. The term “Pay2Win” was also mentioned in this context. Now the team explains how the shop will proceed after the launch.
Here’s what it’s about: An alpha phase of the MMO New World is currently running. A few weeks ago, the game’s team explained how the in-game shop will work.
- The shop is mainly intended to sell cosmetic items
- But you should also be able to purchase boosters for crafting and experience points
- Amazon initially assured that the boosters would not be available “at launch”
- Now they are clear and explain that there will only be cosmetic items in the shop until 2022
We will show you here what the developers revealed about the shop of New World.
Only cosmetic items available in New World until 2022
This is the plan: If everything goes according to plan, the MMO New World is scheduled for release on August 31, 2021. The team of New World writes in the blog post that at the launch of the game, themed cosmetic items in many categories will be offered. These are supposed to visually match the endgame gear. This includes:
- Thematic clothing and weapon skins: Thematic skins that can be applied to existing clothing or weapons to change their visual style
- Housing decoration & pets: Decorative furniture items and fun pets for your home
- Emotes: New ways to express yourself through dancing, gestures, and other unique animations
- Dye packs: While many bright pigments will be available that you can earn to create dyes, additional colors will be available in the store
- Company emblems: New designs will be available in the shop to personalize your company’s insignia.
This statement can be read in the blog post (via newworld.com): “We will not consider selling anything other than cosmetic items until at least 2022.” With a release on August 31, that leaves four months until the year 2022.
Here’s the background:
A few weeks ago, a screenshot from the alpha forums of New World appeared on reddit. It showed Amazon presenting the in-game shop of New World for the first time. They referred to items like XP boosts and crafting boosts, which concerned fans. Amazon then quickly reassured that they do not want to offer Pay2Win content.
In the following days, Amazon addressed the New World shop again and provided the community with more transparency regarding purchaseable items.What’s new
Now in the alpha: The shop went live on the alpha servers of New World on May 25. During the alpha, the purchaseable items are purely cosmetic. They provide no gameplay advantages over players who do not own them.
It is said that the items shown in the shop are only example items. They are not necessarily the items that will be available at the launch of the game.

These items are now available in the alpha store of New World The plan for the future: With the store, they want to offer players items that they consider valuable. However, items should never be offered that give the impression that they are a prerequisite for enjoying the game. In this context, New World is also considering a Battle Pass.
The team has three guiding goals for the in-game store of New World:
- Allow expressive personalization
- You should have more options to customize your characters with colors and give them new skins for armor and weapons
- Maintain equal competitive conditions
- The store will not provide advantages in PvE or PvP. “Our goal is not to offer anything in the store that players would perceive as Pay2Win.”
- Engage veterans and invite newcomers
- New players joining later will be given the opportunity to catch up quickly with veterans through experience point boosts. These boosts can be purchased in the store or earned in the game. The timing for the release of such items cannot be predicted right now. Instead, they want to first observe how players progress and what the feedback from players is.
More about New World
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