Netflix is one of the major giants in the streaming sector. They regularly release major movies or series and are now also increasing prices at certain intervals. Often, one hears that people are canceling their Netflix subscriptions, but figures from the USA contradict this.
What are the Netflix numbers like? A statistic from the data analysis company Antenna, which Business Insider has, suggests that 50% of Netflix customers who canceled their service in 2023 returned within 6 months. After a year, it was even 61%.
This is better than the average for streaming services. The average is only 34% in 6 months and 45% in a year. According to Business Insider, the statistics are said to refer to the US market and included millions of transaction records.
Although the statistic only refers to the USA, considering that the number of paying Netflix subscribers rose to 301.6 million in 2024 (via Statista), one can assume that the price increases have not harmed the service. But what could be the reason? MeinMMO film editor Nikolas Hernes provides an assessment on this.
One of the biggest series for Netflix is Squid Game:
Event series regularly focus on Netflix
Why do users return? While the reasons for returnees can only be speculated, there is primarily one thing that Netflix does better than any other service. New series or seasons of popular series are regularly turned into a major event.
Series like Squid Game, Bridgerton, Wednesday, or Stranger Things are celebrated like major events that also take place prominently on social media. Amazon Prime does this as well, but only occasionally, with series like The Boys. Disney Plus has many series tied to their major brands Marvel and Star Wars, but many fans are disappointed there and it seems to be harder to attract new viewers with series from existing universes.
If you want new series or movies from Netflix, you don’t have to wait long. New productions from Netflix come out almost weekly, featuring major stars like Robert De Niro with the series Zero Day.
The variety is also likely greater on no other platform than on Netflix. There are reality formats, documentaries on various topics, and now also major sports events like WWE wrestling or boxing events that still need some work. The productions come from all countries.
The offering is large, and even if you only resubscribe for one series, you might get hooked on other productions, because alongside all the old
content, there’s always something new.
Even if you unsubscribe from Netflix again, the next event series or movie won’t be long in coming. What do you think about it? Do you have a permanent Netflix subscription or do you only return sporadically? Feel free to let us know in the comments.
The films and series from Netflix cover many genres, and the service also enjoys collaborating with well-known figures. This is also the case for an upcoming sci-fi spectacle by the Avengers directors: In less than 2 weeks, the most expensive Netflix film of all time will be released – The sci-fi spectacle cost $320 million and must not flop
