Market Researchers: How the Global Gaming Market is Developing in 2019 – China No Longer Number 1

Market Researchers: How the Global Gaming Market is Developing in 2019 – China No Longer Number 1

Growth in Europe, Africa, and the Middle East is slightly weaker than in the USA, but not by much.

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Newzoo says: At the end of a console generation, the installation base is very high, resulting in higher revenues. Additionally, the Nintendo Switch has been successful.

The shift to “games-as-a-service” helps consoles increase revenues by 13.4%. Because through this model, console owners spend money continuously via microtransactions and not just once when buying a new game.

Fortnite Coin Title

Browser games on PC are the big losers

How does PC gaming look in 2019? The PC is described as the driving force of innovation, and PC gaming is growing by 4% in 2019 to $35.7 billion.

However, the area of “browser gaming on PC” is shrinking with the resurgence of mobile games, hampering the rise of PC gaming in the statistics.

Tablet gaming is also growing worldwide at a significantly slower rate than mobile games or consoles.

Gaming Market 2019 Newzoo Platform
All markets are growing – except “browser gamers.” Source: NewZoo

What else is important? Newzoo states that the “nostalgia” factor plays a larger role than before.

There are nostalgia games like Warcraft 3 or the Final Fantasy VII Remake and even “mini consoles,” where Nintendo seemingly has the upper hand.

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What does the future hold? Newzoo believes that Latin America will now be the fastest growing region in the coming years.

The revenues will develop globally as currently foreseen: tablet and mobile will soon make up 50% of the market, while browser games will decline.

Newzoo credits cloud gaming with the potential to change gaming culture similarly to how mobile games already have.

Google Stadia title image with devices and Destiny
Cloud gaming like Stadia could be the next trend.

What’s behind this: Consoles primarily play a role only in the western part of the world, while in Asia, mobile games are predominantly played.

For many years, it seemed that the Asian market, especially China, would pull ahead and leave the West behind, but it appears that the measures of western companies are now bearing fruit, generating more revenue.

In China, meanwhile, there are curious developments, as Tencent has now re-released “PUBG Mobile” but in a “peaceful” vision to avoid censorship.

Whether all this is so great for gamers is another question:

  • Increased revenues could lead to larger games that employ more staff
  • However, the trend is clearly toward generating huge revenues with a game through microtransactions instead of constantly developing new titles with the developers.
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Tablet gaming is also growing worldwide at a significantly slower rate than mobile games or consoles.

Gaming Market 2019 Newzoo Platform
All markets are growing – except “browser gamers.” Source: NewZoo

What else is important? Newzoo states that the “nostalgia” factor plays a larger role than before.

There are nostalgia games like Warcraft 3 or the Final Fantasy VII Remake and even “mini consoles,” where Nintendo seemingly has the upper hand.

What does the future hold? Newzoo believes that Latin America will now be the fastest growing region in the coming years.

The revenues will develop globally as currently foreseen: tablet and mobile will soon make up 50% of the market, while browser games will decline.

Newzoo credits cloud gaming with the potential to change gaming culture similarly to how mobile games already have.

Google Stadia title image with devices and Destiny
Cloud gaming like Stadia could be the next trend.

What’s behind this: Consoles primarily play a role only in the western part of the world, while in Asia, mobile games are predominantly played.

For many years, it seemed that the Asian market, especially China, would pull ahead and leave the West behind, but it appears that the measures of western companies are now bearing fruit, generating more revenue.

In China, meanwhile, there are curious developments, as Tencent has now re-released “PUBG Mobile” but in a “peaceful” vision to avoid censorship.

Whether all this is so great for gamers is another question:

  • Increased revenues could lead to larger games that employ more staff
  • However, the trend is clearly toward generating huge revenues with a game through microtransactions instead of constantly developing new titles with the developers.

Growth in Europe, Africa, and the Middle East is slightly weaker than in the USA, but not by much.

Newzoo says: At the end of a console generation, the installation base is very high, resulting in higher revenues. Additionally, the Nintendo Switch has been successful.

The shift to “games-as-a-service” helps consoles increase revenues by 13.4%. Because through this model, console owners spend money continuously via microtransactions and not just once when buying a new game.

Fortnite Coin Title

Browser games on PC are the big losers

How does PC gaming look in 2019? The PC is described as the driving force of innovation, and PC gaming is growing by 4% in 2019 to $35.7 billion.

However, the area of “browser gaming on PC” is shrinking with the resurgence of mobile games, hampering the rise of PC gaming in the statistics.

Tablet gaming is also growing worldwide at a significantly slower rate than mobile games or consoles.

Gaming Market 2019 Newzoo Platform
All markets are growing – except “browser gamers.” Source: NewZoo

What else is important? Newzoo states that the “nostalgia” factor plays a larger role than before.

There are nostalgia games like Warcraft 3 or the Final Fantasy VII Remake and even “mini consoles,” where Nintendo seemingly has the upper hand.

What does the future hold? Newzoo believes that Latin America will now be the fastest growing region in the coming years.

The revenues will develop globally as currently foreseen: tablet and mobile will soon make up 50% of the market, while browser games will decline.

Newzoo credits cloud gaming with the potential to change gaming culture similarly to how mobile games already have.

Google Stadia title image with devices and Destiny
Cloud gaming like Stadia could be the next trend.

What’s behind this: Consoles primarily play a role only in the western part of the world, while in Asia, mobile games are predominantly played.

For many years, it seemed that the Asian market, especially China, would pull ahead and leave the West behind, but it appears that the measures of western companies are now bearing fruit, generating more revenue.

In China, meanwhile, there are curious developments, as Tencent has now re-released “PUBG Mobile” but in a “peaceful” vision to avoid censorship.

Whether all this is so great for gamers is another question:

  • Increased revenues could lead to larger games that employ more staff
  • However, the trend is clearly toward generating huge revenues with a game through microtransactions instead of constantly developing new titles with the developers.

The analysis company Newzoo releases new figures that document a trend change in gaming. 2019 will be the year when the USA becomes the largest gaming market in the world – for the first time since 2015 again. This is due to a resurgence of the PS4 and Xbox One consoles driven by the battle royale hype around Fortnite and PUBG.

The analysts say: The market researchers from NewZoo have published a report on the global gaming market (via Newzoo).

Since 2015, it will be the case for the first time again that the US market ranks #1 in 2019 ahead of China, if the market researchers are correct and their forecast holds true.

Gaming Market 2019 Newzoo
In individual countries, the USA is in the lead. Source: Newzoo

It is estimated that in 2019, the USA will generate $36.9 billion in revenue compared to China, where the revenue will be “only” $36.5 billion USD.

What is the reason for this? There are two main reasons:

  • On one hand, there was a “freeze” in China – the government has not allowed any new games, allegedly because they feared that the youth of China would damage their eyes if they play too much mobile. Here, the market will not grow as strongly in 2019 as in previous years, believe the market researchers.
  • On the other hand, the console market in the USA has become significantly stronger. In 2019, there will be many new console owners who will generate more revenue than before. This is partly due to Fortnite, for which many likely purchased a new console.
Arena of Valor Smartphone
Mobile games like Arena of Valor are a hit in China – but struggle in the West.

The many new console owners and the “battle royale” hype are boosting revenue figures in the USA. There, 50% of revenue comes from consoles – they particularly benefit from this development.

There are nostalgia games like Warcraft 3 or the Final Fantasy VII Remake and even “mini consoles,” where Nintendo seemingly has the upper hand.

What does the future hold? Newzoo believes that Latin America will now be the fastest growing region in the coming years.

The revenues will develop globally as currently foreseen: tablet and mobile will soon make up 50% of the market, while browser games will decline.

Newzoo credits cloud gaming with the potential to change gaming culture similarly to how mobile games already have.

Google Stadia title image with devices and Destiny
Cloud gaming like Stadia could be the next trend.

What’s behind this: Consoles primarily play a role only in the western part of the world, while in Asia, mobile games are predominantly played.

For many years, it seemed that the Asian market, especially China, would pull ahead and leave the West behind, but it appears that the measures of western companies are now bearing fruit, generating more revenue.

In China, meanwhile, there are curious developments, as Tencent has now re-released “PUBG Mobile” but in a “peaceful” vision to avoid censorship.

Whether all this is so great for gamers is another question:

  • Increased revenues could lead to larger games that employ more staff
  • However, the trend is clearly toward generating huge revenues with a game through microtransactions instead of constantly developing new titles with the developers.

Tablet gaming is also growing worldwide at a significantly slower rate than mobile games or consoles.

Gaming Market 2019 Newzoo Platform
All markets are growing – except “browser gamers.” Source: NewZoo

What else is important? Newzoo states that the “nostalgia” factor plays a larger role than before.

There are nostalgia games like Warcraft 3 or the Final Fantasy VII Remake and even “mini consoles,” where Nintendo seemingly has the upper hand.

What does the future hold? Newzoo believes that Latin America will now be the fastest growing region in the coming years.

The revenues will develop globally as currently foreseen: tablet and mobile will soon make up 50% of the market, while browser games will decline.

Newzoo credits cloud gaming with the potential to change gaming culture similarly to how mobile games already have.

Google Stadia title image with devices and Destiny
Cloud gaming like Stadia could be the next trend.

What’s behind this: Consoles primarily play a role only in the western part of the world, while in Asia, mobile games are predominantly played.

For many years, it seemed that the Asian market, especially China, would pull ahead and leave the West behind, but it appears that the measures of western companies are now bearing fruit, generating more revenue.

In China, meanwhile, there are curious developments, as Tencent has now re-released “PUBG Mobile” but in a “peaceful” vision to avoid censorship.

Whether all this is so great for gamers is another question:

  • Increased revenues could lead to larger games that employ more staff
  • However, the trend is clearly toward generating huge revenues with a game through microtransactions instead of constantly developing new titles with the developers.

Growth in Europe, Africa, and the Middle East is slightly weaker than in the USA, but not by much.

Newzoo says: At the end of a console generation, the installation base is very high, resulting in higher revenues. Additionally, the Nintendo Switch has been successful.

The shift to “games-as-a-service” helps consoles increase revenues by 13.4%. Because through this model, console owners spend money continuously via microtransactions and not just once when buying a new game.

Fortnite Coin Title

Browser games on PC are the big losers

How does PC gaming look in 2019? The PC is described as the driving force of innovation, and PC gaming is growing by 4% in 2019 to $35.7 billion.

However, the area of “browser gaming on PC” is shrinking with the resurgence of mobile games, hampering the rise of PC gaming in the statistics.

Tablet gaming is also growing worldwide at a significantly slower rate than mobile games or consoles.

Gaming Market 2019 Newzoo Platform
All markets are growing – except “browser gamers.” Source: NewZoo

What else is important? Newzoo states that the “nostalgia” factor plays a larger role than before.

There are nostalgia games like Warcraft 3 or the Final Fantasy VII Remake and even “mini consoles,” where Nintendo seemingly has the upper hand.

What does the future hold? Newzoo believes that Latin America will now be the fastest growing region in the coming years.

The revenues will develop globally as currently foreseen: tablet and mobile will soon make up 50% of the market, while browser games will decline.

Newzoo credits cloud gaming with the potential to change gaming culture similarly to how mobile games already have.

Google Stadia title image with devices and Destiny
Cloud gaming like Stadia could be the next trend.

What’s behind this: Consoles primarily play a role only in the western part of the world, while in Asia, mobile games are predominantly played.

For many years, it seemed that the Asian market, especially China, would pull ahead and leave the West behind, but it appears that the measures of western companies are now bearing fruit, generating more revenue.

In China, meanwhile, there are curious developments, as Tencent has now re-released “PUBG Mobile” but in a “peaceful” vision to avoid censorship.

Whether all this is so great for gamers is another question:

  • Increased revenues could lead to larger games that employ more staff
  • However, the trend is clearly toward generating huge revenues with a game through microtransactions instead of constantly developing new titles with the developers.
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