In League of Legends, there will be a new type of advertisement in the future. In-game banners will be adorned with company logos. This is common in traditional sports, and it actually looks good.
What kind of advertising is this? On June 12, the European LoL league will return from its break and continue its operations in the Summer Split. As part of this, the new advertising will be introduced in the game.
This allows companies to purchase banner spots, which will then be displayed in the Summoner’s Rift with their logos.
The first partner to be won for this initiative is MasterCard. The associated banners look surprisingly good and even fit into the game, as a picture on Twitter shows:
New Advertising Spaces, but No Hindrance for Players
How does the advertising process work? Riot claims to want to enhance the growth of the leagues and teams, taking inspiration from traditional sports venues.
It is customary there to see advertising banners from various partners along the sidelines.
The new banners are intended to be just the first product with which Riot Games aims to “enhance the viewer experience in esports.”
Will the professionals be distracted by this? The in-game banners featuring the logos of advertising partners are only visible to spectators of the game.
The professionals, who are in the midst of the tournament, will only see the gray banners as before and will not be distracted by the advertisements.
This is important because professional players are quite sensitive to changes. For example, Martin “Wunder” Hansen complained about new chairs used in the tournaments.
How will the league continue? Due to Corona, the LEC was temporarily suspended and then returned as an online format. This changed the situation for the players, although G2 Esports still managed to impress in the finals.
The Summer Split, on the other hand, is supposed to take place as an offline tournament in the studios. However, there will be no live audience present, and the production team will also be slightly reduced.
Particularly interesting could be the league in America. There, Doublelift returned to his old team that he had actually wanted to destroy after a disappointing season.
