A music video for League of Legends (LoL) is primarily intended to sell new skins. The song has since garnered nearly 100 million views on YouTube. The catchy tune even became a number-one hit in digital songs.
What is K/DA? Riot Games created the K-Pop group K/DA. They are 4 virtual heroines from League of Legends, voiced by real singers and rappers. Two of the singers are from South Korea, and two are from the USA. All four singers are in their twenties.
With them, a music video was filmed and uploaded online. The video then went viral.
These are the women of K/DA:
- Ahri is a nine-tailed fox mage. In the video, her part is sung by the South Korean Miyeon from the K-Pop group (G)I-dle.
- Akali is a ninja in the game. Her voice comes from Soyeon, who is also in the girl group (G)I-dle. She is the rapper there.
- Evelynn is a purple demon lady, a type of succubus. She is sung by Madison Beer, an American singer. Beer is a star on Instagram with 11 million followers.
- Kai’Sa is a relatively new champion in League of Legends, focusing on a risky playstyle. She is sung by Jaira Burns, also an American singer.
These are certainly 4 of the most attractive heroines in LoL.
LoL creates the parallel universe K/DA
Reason for forming the group: Originally, this was primarily a promotional campaign to advertise a series of special skins in League of Legends. However, it was “big thinking” from the start and involved a lot of effort.
K/DA was a holistic initiative. The characters were given a backstory: the LoL champions became musicians in an alternate reality. A parallel world was even narratively created, in which K/DA is the biggest pop sensation in history.
The initiative was linked to a major live performance at the LoL Worlds, the world championships of League of Legends. Here, a spectacular stage show blurred the lines between virtual reality and reality.
This is how it really went: To the surprise of Riot Games, the video became a viral hit online and currently has 97,827,409 views with over 2.2 million likes.
On November 14, the song “POP/STARS” even reached number 1 on Billboard’s World Digital Song Sales Charts.
“Such success is unpredictable”
This is how Riot reacts to the success: In an interview with dotesports, the minds behind the video say they never expected this level of success. Throughout the entire production, they had a very good feeling, but such success ultimately cannot be planned.
They are particularly proud that not only LoL fans enjoy the song, but also music lovers from outside League of Legends.
This is how Riot achieved this: The song employs specific elements of K-Pop but mixes it with traditional pop music, reveals Riot Creative Lead Viranda Tantula.
Ultimately, all hits followed a similar structure: a strong melody and a catchy hook. With a unique spin, they were able to find a mix as an English-speaking developer who has a great love for the fandom in South Korea.
