The mobile MMO Lineage 2 Revolution (iOS and Android) has a prominent mascot in America. None other than comedian, TV host, and “Clueless Gamer” Conan O’Brien stars in hilariously funny spots promoting L2R. They reach an audience of millions.
The Korean mobile game Lineage 2 Revolution has already taken Asia by storm. But to succeed in the USA, a strong advertising presence is needed. Therefore, developer Netmarble has recruited the famous comedian and TV show host Conan O’Brien as a mascot.
That must have cost a lot.
O’Brien is known to gamers worldwide, as he plays various games completely clueless but confidently in his show “Clueless Gamer”. He says everything that comes to his mind about the game. It’s not always flattering.
“You don’t need a flat screen anymore, you can play Lineage 2 Revolution!”
This role as a clueless but bold gamer is exaggerated by O’Brien in the two commercials for Lineage 2 Revolution. In the first spot, you see two guys just playing a game. Suddenly, the expensive flat screen bursts, and O’Brien sails through the hole in the screen into the living room.
The two guys are not thrilled about the destroyed TV. But according to Conan, they don’t need a flat screen anymore since they can now play Lineage 2 Revolution on their phones. “The game looks cool, but why don’t you come through the door?”
“Lineage 2 Revolution is better than beating people up!”
In another commercial, O’Brien reveals a dark secret. As a celebrity, he is stressed and has aggression within him. He releases it by beating up cosplayers at conventions! Which he promptly does, beating up visitors at the “FestCon” left and right.
However, he says it’s exhausting and also illegal! So he has a new method to relieve his aggression and relax: Lineage 2 Revolution! But if he gets beaten in the game, he still receives a beating in real life.
The commercials have already over 10 million views!
Both commercials are well-received, and even people who don’t like Lineage 2 Revolution laugh at the funny spots. Therefore, the two videos have collected over 10 million views on YouTube so far.
Surely, this is also because these spots are being advertised with considerable capital. It has long been known that Netmarble is not afraid to open their war chest, which is well-filled in Asia, to make headway in the West.
The goal is clear: Netmarble aims to make Lineage 2 Revolution the number 1 online role-playing game on mobile devices – in the West as well as in the East.
The goal of attracting as much attention as possible for L2R has definitely been achieved by O’Brien.
Need a kickstart in L2R? Here is our Beginner’s Guide to Lineage 2 Revolution!
