The 26-year-old Imane Anys has been streaming on Twitch since 2013 and is the streamer with the most followers there. She knows the industry inside out and now reveals how some influencers deceive their fans.
What is behind the statements? In a video on TikTok, the 26-year-old explained that the life of an influencer is quite glorified, and she wants to provide a look behind the scenes. She revealed three secrets that her colleagues probably wouldn’t want their fans to know.
How credible is it? Pokimane has been active as an influencer for nearly 10 years and is well-connected. Although she streams less now, she is still the streamer with the most followers on Twitch. What she says certainly carries weight.
The tips and tricks of influencers are also somewhat of an open secret in other entertainment industries.
Some streamers use their acting talents for other purposes, such as voice acting:
Why cheating isn’t always cheating
This is what Pokimane says about influencer relationships: Relationships between famous personalities are often a big deal for fans: there are many speculations and disappointments. Especially in the film industry, there are frequently rumors that actors enter into fake relationships before a premiere to drum up publicity.
In fact, it’s said that similar things happen with romantic relationships among influencers: Pretend relationships occur much more often than fans would believe, according to Pokimane. This phenomenon is particularly prevalent among YouTubers.
While these fake relationships are not extremely common, they do exist.
That’s why you sometimes hear: “Oh, someone cheated on someone,” but it’s not cheating; they’re just not really together.
The clever tactic of OnlyFans models
This is how it works on the paid platform: On OnlyFans, the namesake “fans” have the opportunity to send private messages to the models of their choice for a fee and can also express special requests for photos or videos.
However, the particularly successful actresses often are not the ones at the other end of the line; they have agencies or assistants that take over the “annoying part” of the work, according to Pokimane.
The streamer explains that she does not want to contribute to the stigmatization of sex work; she simply considers it a very clever business move, as it gives them more time to do their actual job and produce content.
Something similar was reported by YouTuber Seltix in his OnlyFans experiment:
Trap for aspiring influencers: Designer clothes
Why can brand clothes be dangerous? Influencers often pose in expensive brand clothes, creating the impression for fans of a well-stocked and sinfully expensive wardrobe. Those who are smart, according to Pokimane, do not buy the designer clothes themselves.
In addition to sponsorships, where clothes are provided to influencers for promotion, there is another way to appear more glamorous: chic designer pieces are simply rented before events or photo shoots, but they have to be returned afterwards.
Many of the clothes that influencers wear are loaned or rented if they are smart. But that is a big trap for people who want to be influencers. They think they need a bunch of Louis Vuitton or Gucci and this or that, and they spend a lot of money to buy it. But honestly, those who have already made it wear the stuff once and then return it.
The honesty of the streamer is well-received by viewers; they are already hoping for more videos on topics like sponsorships and brand deals (via TikTok).
Due to the constant online presence and the ability to directly contact through chats, it can quickly create the impression that streamers and influencers are closer to their fans than traditional celebrities from other areas of the entertainment industry.
Thus, it is all the more important to occasionally look behind the facade – and not everything there is always glamorous:
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