The criticism around DLSS 5 does not stop. Players are complaining about Nvidia and the technology. Now Nvidia’s CEO has responded, stating that the criticism is nonsense.
Nvidia recently introduced DLSS 5. This is the next generation of Nvidia’s official upscaling technology. However, the criticism of the presented technology does not subside: players are complaining about the AI used and the possibility of completely altering people and content. In large forums like Reddit, there is currently no other topic that players are so upset about.
In a conversation with TomsHardware, Nvidia’s CEO Jensen Huang has now commented on the criticism. He replies that the players are completely wrong.
Game developers should be free to decide how they want to use AI
What did Jensen Huang say? In the conversation, Huang explained that players are completely mistaken as they do not understand the technology. He states:
First of all, you are completely wrong. The reason is that DLSS 5, as I have already explained in detail, combines the controllability of geometry, textures, and all other aspects of the game with generative AI.
(…)
It is not post-processing, it is not post-processing at the frame level, it is generative control at the geometry level. All of this is under the control – the direct control – of the game developer. This is very different from generative AI; it is generative AI with content control. That’s why we call it ‘Neural Rendering’.
Huang also stated that developers can try out the tool and see how they want to use it, indicating that it is up to each developer to create or review a “toon shader.”
Moreover, developers should still be able to “fine-tune” the generative AI to adapt it to their style, and Nvidia’s CEO explained that DLSS 5 adds generative capabilities to the existing geometry of the game but that it “does not change artistic control.”
Therefore, developers will ultimately decide how their game looks, not the artificial intelligence, players, or anyone else.
Several weeks ago, Nvidia’s CEO already made it clear that his company’s focus is on AI development and no longer on gaming. This was evident in his appearance at CES 2026, the most important tech fair of the year: Jensen Huang says the word AI 121 times in a brief conversation, showing how insignificant gamers have become to Nvidia
