Kickstarter game accidentally triggers Harry Potter fans, raises $500,000

Kickstarter game accidentally triggers Harry Potter fans, raises $500,000

The indie game Day of Dragons has exceeded its Kickstarter goal by more than 40 times. A possible reason for this is the game Harry Potter: Wizards Unite, which inadvertently supported the campaign. But the idea itself is also drawing attention.

How did the accidental support come about? On September 2, the survival game Day of Dragons launched its Kickstarter campaign. This started off quite calmly and had only set a target of $12,000.

On September 7, however, a new event began in the mobile game about Harry Potter called “Day of Dragons.” The Twitter user icotom suspects that the survival game may have benefited from being in the top position in Google search results.

He traces his speculation back to the fact that the campaign only really gained momentum after September 7, as the graphic below shows.

Graphic on the Kickstarter campaign (Source: BiggerCake)

Throughout the month, Day of Dragons raised over $500,000, more than 40 times the original target.

Was it really just Harry Potter? While it’s possible that Harry Potter: Wizards Unite had an impact on the campaign’s final results.

However, alongside Harry Potter, there are also other factors that contributed to the success. This includes the very idea of the game.

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The game’s idea draws attention, even from YouTubers

Where else did the campaign receive attention? YouTuber Anthomnia loves to engage with survival games. On September 13, he released a video that has since garnered almost a million views.

In it, he introduces Day of Dragons to his community in more detail and describes the game as extremely ambitious. He liked many ideas within it.

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The major successes in the Kickstarter campaign began only after the video was released. He also contributed to the success.

What is Day of Dragons? Day of Dragons is an online survival game where you can play as a dragon yourself.

In the game, you explore a vast and open world and must survive by searching for food and water.

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What is special about Day of Dragons? The new survival game aims to place great emphasis on a realistic world:

  • Dragons hatch from an egg and grow up over time.
  • They can move at different speeds.
  • They can sleep.
  • And finally, the dragons can also lay eggs.

When will the game be released? Day of Dragons is set to start its early access phase on November 21 on Steam. Then you can also try out the new survival game.

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Source(s): Kickstarter
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