One of the winners of E3 2017 is already clear: Microsoft and the new console Xbox One X. This interests gamers. In the battle for Google’s attention, Microsoft strikes back.
The battle of consoles is a battle for the living room – but also a battle for the interest of the search engine Google. How often is Xbox One googled? How often is the PlayStation 4? Google Trends reflect the public interest in both consoles.
So far, Sony has been able to clearly win both battles in this console generation. But that doesn’t have to remain the case.
Normally, the PlayStation 4 is five times more interesting than the Xbox One – that is now in jeopardy
Normally, the Google interest in the PlayStation 4 here in Germany is about 5 times higher than the interest in the Xbox One. However, after E3, the huge lead of the PlayStation 4 has come under pressure.
Since the unveiling of the “Xbox One X”, the console that was long known as Project Scorpio, interest in the Xbox One has skyrocketed.
Particularly in comparison to its direct competitor, the PlayStation 4 Pro, the new console shines. Xbox One X is now generating significantly more interest than the “PlayStation 4 Pro” in the last 12 months.
With the presentation, Microsoft has likely achieved a PR coup, as the impressive technical specifications and the videos shown went hand in hand with a flood of “exclusive titles.”
Xbox One X interests a lot of gamers
This flood of exclusives was to a certain extent PR puffery. Not everything is “truly” exclusive, as there were a lot of tricks. Games like Black Desert and PlayerUnknown’s Battlegrounds will appear as “Console Launch Exclusive” for the Xbox One, meaning that PS4 players just have to wait a bit.
Xbox head Phil Spencer isn’t quite sure how much of an edge the Xbox One will really have with these titles over the PlayStation 4.
During the presentation, the price of the Xbox One X was long kept secret. In the end, it was nearly $500. That doesn’t seem to deter fans, however. Interest in the Xbox One has suddenly returned – the search interest for the console is rising.
It seems that the Xbox One X has brought Microsoft a little closer to Sony in the battle for interest. Now they just need to win back the living room.
Are you interested in the Xbox One X?
Also interesting:
