An influencer with a million followers on Instagram seemed to have the perfect life. But when she realized the damage she caused as a fitness influencer, she quits her job, changes her perspective, trains to become a nutritionist, and loses a lot of followers.
Who is the influencer? It is Madalin Giorgetta, an influencer who primarily uploaded fitness content on Instagram. In the beginning, she was influenced by other fitness influencers, and it didn’t take long for her to establish her own fitness program.
She was able to reach her audience, among other things, with comparison photos. She frequently posted before-and-after comparisons, sharing her journey with her followers. Additionally, she developed her own fitness app, with which her followers, alongside her training programs, were also supposed to achieve the body of Madalin Giorgetta.
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“My body was my business card”
In an interview with Business Insider, Madalin Giorgetta provides insight into the motivations behind her former behavior. For her, her body was her business card, and she knew exactly that she would get more likes or make more revenue if she conformed to a certain beauty ideal.
However, Madalin Giorgetta never really felt comfortable in her body, even though her followers emulated her and wanted to look like her.
The change in perspective has its consequences
How did the influencer change? In 2019, the influencer reflected on her behavior and the influence she had on her followers. She became aware that she was conveying a harmful subliminal message. Through the way she posted, she told her followers that their bodies were not good enough and that they needed to change.
Shortly thereafter, Madalin Giorgetta used her platform differently. She raised awareness about diet culture and the discrimination against overweight people. She also stopped collaborating with fashion brands that did not offer sizes above XL.
These were the consequences: The changes had their repercussions. Madalin Giorgetta lost several deals with major brands, all worth thousands of US dollars.
Her followers also seemed to dislike her new perspective. Under each post, the influencer received hate comments, and her follower count steadily declined.
To gain more knowledge in the field, Madalin Giorgetta completed her bachelor’s degree in nutritional sciences.
What is Madalin Giorgetta doing now? The influencer still focuses on fitness on her social media channels, but within a healthier framework. She also promotes a healthy lifestyle with meditation and mindful nutrition. She also works as a nutritionist.
While she no longer has a million followers on Instagram, but around 620,000, she seems much happier with herself and her content. She says it was difficult to change her message so drastically, but she does not regret it.
That not everything on Instagram is real is also proven by the rise of AI influencers. More and more profiles with AI-generated photos are popping up on social media. An example we have for you in this article: A 24-year-old on Instagram delights thousands of fans, even though she is not real
