The community loves the beer advertisement that was edited into a Chilean version of Star Wars. However, George Lucas did not like it at all back then.
About 20 years ago, the original Star Wars trilogy was broadcast on Chilean television with a special twist.
Instead of commercial breaks interrupting the films, product marketing was simply edited into the films as if it were part of the story.
For instance, Obi Wan talks to Luke Skywalker about his father, saying he would have wanted his son to have something from him. Then he walks over to a box. But instead of a lightsaber, he pulls out a beer bottle of the brand Cerveza Cristal, which he holds prominently in front of the camera while a jingle plays in the background.
Users on X.com are celebrating the videos in which you can see the advertisements spliced into the films. However, Star Wars creator George Lucas found this very unfunny at the time and took steps against the alterations to his works.
Here you can see a trailer for Star Wars Episode IV:
“This is film gold”
X.com user heyitswindy posted on March 2, 2024, the fun fact about the Chilean advertisement in Star Wars and provided several clips showing both Jedi and Sith casually getting a beer during important conversations.
You can check out the post with two of the clips here:
What does the community say? Under the post, numerous users express their amusement and celebrate the way the beer advertisement was integrated into the films.
Most find the situations so absurdly funny that they can only laugh at the advertisement. Some also jokingly ask why product placements can’t always be integrated this way into films and series.
Here we have gathered some comments for you:
- @Aaron_____Davis: “Okay, I love this. Why can’t they do this everywhere else?”
- @FellingUsed: “I would have gone to the store down the street and bought a six-pack right away!”
- @chigaemezu: “Lmao, I didn’t know until today that I needed to see a Crystal commercial in Star Wars.”
- @davidmintecon: “This is film gold.”
For more on Star Wars, you can also check out our colleagues at Moviepilot: The Mandalorian in cinemas and Rey Skywalker’s return: All 11 upcoming Star Wars films and series from 2024
How did George Lucas react to the beer advertisement? According to Metro, director George Lucas found the changes in his films not funny at all.
He reportedly filed a complaint with the Chilean Council for Self-Regulation and Advertising Ethics in 2004.
In the end, the council ruled in favor of the director, stating that the advertisements could no longer be aired.
More on Star Wars on MeinMMO: Star Wars: A child was not scared enough of Darth Vader, so he yelled at him – now he regrets it
