The mixer streamer and shooter pro Michael “shroud” Grzesiek has a funny appearance in Microsoft’s new advertisement for the Xbox Game Pass on PC. The clip is built around his personality as a streamer and what the gamer stands for.
What is it about? Microsoft has released a new advertisement focused on the mixer streamer shroud and the Xbox Game Pass for PC. Throughout the clip, it becomes clear that the advertisement itself isn’t taking itself too seriously.
This is the clip: At first, you see shroud and a beaver hanging together on a glider. Initially, it looks quite realistic.
The commentator mentions that the streamer is currently playing Xbox Game Pass Halo on the PC. At first, everything appears to be an impressively staged spot that wants to go “one step further”.
Quickly, the clip shows that it all takes place in front of a greenscreen. The funny concept of the advertisement unfolds: the spot disassembles itself before the viewers’ eyes and shows that it was all just a pretty facade.
You hear shroud after a few directorial cues fly around the room: “Can we just show the games?” – The commentator agrees and a gameplay video with Game Pass games rolls.
At shroud’s request, the whole show should be canceled and only the essentials should be presented instead.
That’s why shroud is perfect for the job
What’s behind it? In summary, the advertisement shows that it prefers to forgo pompous staging and clearly states in the end:
- This is all fake
- You’re watching an advertisement
- We want to promote the Xbox Game Pass on PC
- Check out shroud’s stream
No big fuss. That’s how you know the streamer shroud. He forgoes big shows and staging, stands for pure skill and gameplay in his streams. His switch to Microsoft’s Mixer platform was announced by shroud in a similarly casual manner, interrupted the show in between, and waved to a kitten.
That’s why shroud is perfectly suited as a promotional figure for the Xbox Game Pass on PC because
- he is a recognized gamer in the scene. He is referred to as the shooter god,
- he is known for playing on the PC and less on the console
- and he embodies the image of a “Pure Gamer” – for him, the games come first, not the show or drama
So it’s no coincidence that Microsoft chose this streamer to promote their PC version of the Game Pass. They want to make it clear that the Xbox Game Pass is for PC and “legitimate”. It’s honest, no show, it’s made for the PC core gamers.
Twitch star Dr Disrespect weighs in: “That’s the difference!”
What would be the contrast to shroud? Streamer DrDisrespect stands for more of the opposite in streaming. For him, a big show and stories around his macho character are simply part of it. The show is often more important than the gameplay.
In response to the ad clip, he shows a video comparing his announcement of the big Twitch deal with the Mixer advertisement. He calls it “the difference between Twitch and Mixer”
Judging by the new advertisement, it seems shroud is satisfied with his move to Mixer. We checked out how the two ex-Twitch stars shroud and Ninja are doing on Mixer now and who the big winner from the departure of the two stars is.
