Helldivers 2 is currently a big hit on Steam. The game is not a full-price title and also does not aim to become a pay-to-win game. Johan Pilestedt, the head of Helldivers 2, has commented on his monetization philosophy.
Helldivers 2 is a great success on Steam and PS5 for Arrowhead Game Studios. On Steam, the game peaked at over 150,000 players despite server issues. The co-op shooter is popular among players, which may also be due to its pricing policy.
Helldivers 2 is far from the full-price segment at €40. There is the Super Citizen Edition, which offers additional content such as various skins and a weapon. The Premium Battle Pass and the associated weapons can be earned with in-game currency. The free Battle Pass even offers more content than the premium version.
On x.com, the head of Helldivers 2 commented on their monetization philosophy.
We really tried not to make it P2W
On x.com, a player praised Helldivers 2 for its monetization: You can actually play the damn game to earn Super Credits.
In response, Arrowhead’s CEO, Johan Pilestedt, stated that the team has worked hard not to make the game a pay-to-win title, even though the various items are different.
In addition, he replied to another user regarding monetization:
Johan Pilestedt on x.com
One must earn the right to monetize– I truly believe that. If people want to support this title, they have the opportunity to do so, but we will not force anyone to do it.
Under these posts, the Helldivers 2 team is praised for this opinion. @Not_Fanch, for instance, writes that the non-monetization
of balancing aspects should have been the gold standard for the last 10 years. Other users also praise this monetization strategy, especially because it is a multiplayer game.
Helldivers 2 has a good path ahead with current feedback and active support to become even more popular. Especially the monetization strategy is an important factor for many players today; if one feels worse off without spending money, then the game is doing something wrong. An MMORPG had to pay a large penalty for its poor monetization: MMORPG deceives players for 10 years shamelessly with loot boxes – must now pay a record fine