Blizzard’s online card game Hearthstone has a new TV commercial to excite the masses in the USA.
In the USA, the NBA Finals and NHL Finals are coming up, in basketball and ice hockey. These are major media events in the passively sports-enthusiastic United States of America. Hearthstone has produced a new TV commercial for the occasion to bring the small card game closer to viewers at home.
A strangely unusual mix: small game – huge event, but that’s a recipe for success. During the Super Bowl, successful advertisements for MOBA games like Clash of Clans featured movie stars like Liam Neeson – apparently, this is now a trend that Blizzard wants to benefit from.
What does Blizzard have to counter the concentrated Neeson power?
The message seems clear: Hearthstone can now be played from anywhere and against anyone.
