Hearthstone: The Ice Cream Citadel – Blizzard’s Delicious Advertisement

Hearthstone: The Ice Cream Citadel – Blizzard’s Delicious Advertisement

Lich King Arthas now works in an ice cream parlor. There he sells a lot of scoops – including the flavor “Death”.

The next expansion for Hearthstone, titled “Knights of the Frozen Throne”, was revealed a few days ago. Thematically, it will revolve around Icecrown Citadel and the Frozen Throne, but also about the 9 heroes of the game who became death knights to gain more power.

However, Hearthstone doesn’t take itself too seriously – and neither does a dark creature like the Lich King – so they make fun of it a bit in the commercials.

We follow three teenagers on their way to a new ice cream parlor – the “Ice Cream Citadel” where none other than Lich King Arthas hands out rune wafers and satisfies customers with all flavors. Besides chocolate and strawberry, there is also “Death” and “Rocky Road” on the menu – at least with the latter Arthas knows his stuff. Because who can claim to have been a prince, then king of the undead, and finally an ice cream man?

You can watch the complete commercial with German subtitles here.

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Especially nice: People with lactose intolerance and vegans can also enjoy it. Because the market-savvy Lich King also offers sorbet.

The next Hearthstone expansion “Knights of the Frozen Throne” is set to be released in less than a month, at the beginning of August.

What do you think of this advertisement? A funny idea to poke fun at Hearthstone and thus Warcraft a little? Or does such an advertisement only evoke “cringe” feelings of secondhand embarrassment for you?


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