Blizzard’s free online card game Hearthstone seems to be the big winner lately. According to Blizzard, it exceeds all expectations. The boosters are selling exceptionally well, and the Arena is generating revenue.
Hearthstone is expected to earn even more on iPhone and Android
The “feel-good” story from Activision Blizzard’s financial report for the April/June/July quarter undoubtedly centers around Hearthstone, alongside the Diablo franchise. The “small” card game was originally intended as a side project, allowing some developers to demonstrate that “one can still be small.” While the titan World of Warcraft stumbles, Hearthstone is at the top, fetching the gold nuggets from the fire.
As reported by Venturebeat, Blizzard Chief Executive Mike Morhaime stated that while they are not yet ready to release figures, the game exceeds all expectations. They are “very excited” about the game’s future prospects, especially considering it will be coming to more platforms.
Hearthstone is Blizzard’s first game to adopt a Free2Play model. Players purchase card packs, access to the Arena, or wings of the new expansion Naxxramas in Hearthstone. They can pay with either in-game currency, gold, or real money.
Hearthstone has already been released for PC, Mac, and iPad. At the moment, Blizzard is working on a version for Android and iPhone.
