A streaming service asked users how much time they spend on streaming. Half of the respondents stated that they don’t want to go to the office because they would have to give up binge-watching series.
Where do the data come from? The streaming service Tubi surveyed 2,502 individuals who stream video content for at least one hour per week. Tubi operates in North America, Australia, and the UK and has about 100 million monthly users.
In the survey, 53% of Generation Z respondents indicated that they would postpone their work to watch series or finish a movie they missed.
More than half of Gen Z reported hesitating to return to the office because they would lose their streaming time, according to the Tubi survey.
More than 80% stream movies and series while working from home
Here are some additional responses from the survey:
- 84% of Generation Z employees admitted that they stream shows and movies while working from home.
- 53% of Generation Z reported that they have postponed work to finish a series they were watching in fast-forward.
- 73% stated that they are tired of having to watch popular content. Instead, young viewers prefer nostalgic favorites.
- 81% agree that watching advertisements is a fair exchange for free content.
Given the survey results, it may not be surprising that many employers have a certain distrust towards their employees regarding how they spend their work time while working from home. This is because, in the office, employees can typically be monitored better. On the other hand, there are also studies that prove, that employees working from home are more productive than their colleagues in the office.
Is that really a bad thing? Not necessarily, as some experts report that especially young people promote their concentration in different ways. Cynthia Clevenger, Senior Vice President of B2B Marketing at Tubi, explains to Fortune:
As hybrid work models become increasingly the norm, the boundary between work and entertainment becomes more fluid. It’s not just passive background noise – it’s part of how they take breaks, stay stimulated, or even regulate their focus throughout the day.
Watching a series in the background, listening to a podcast or music, does not necessarily have to be a distraction, but can also boost productivity.
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