The Chinese publisher KongZhou remains in the black numbers, also thanks to Guild Wars 2, World of Tanks and World of Warplanes.
The Chinese publisher KongZhou recorded strong growth of 33% in the second quarter of 2014 compared to the same period last year. The main reason for this is the release of Guild Wars 2 in China. KongZhou distributes the game there. More than 1 million CD-Keys have been sold or activated since the Open Beta. A larger marketing campaign is planned for September. They also want to benefit from ArenaNet’s marketing for the new feature pack in September. Additionally, they aim to further develop the eSports/PvP area of the game.
World of Warplanes, the sister game of World of Tanks, also helps the publisher to remain in the positive range. Here, they benefit from strong synergy effects with World of Tanks. About 25-33% of current World of Warplanes players come from the tank MMO.
The quarter, shares CEO Leilei Wang, exceeded expectations. With these titles, along with World of Tanks and the War Saga series, they plan to establish themselves long-term as a provider of MMOs on the PC in China.
