That game developers often collaborate with providers of other products to create a marketing campaign is nothing new. However, the new partnership of Guild Wars 2 shines with a green thumb and a beautiful idea.
What kind of partnership is this? The responsible parties from Agency for Nature, Wieden+Kennedy, and Arenanet have jointly launched the SeedSaga initiative. The slogan: “Play. Grow. Touch Grass.”
Fans of Guild Wars 2 and/or interested garden owners can bring home some plants from Tyria for free. Specifically, it’s about seeds for the following plants:
- Blooming Passionflower: A valuable resource that embodies the essence of Tyrian nature with its detailed and exotic petals. A harvest offers valuable materials and hidden treasures.
- Flax: A slender beauty crowned with delicate blue flowers. This plant opens up a world of versatility and provides players with the materials to craft rare items and powerful elixirs.
- Red Sunflower: This extraordinary bloom enchants not only with its bright petals and golden center but also with its unparalleled value. This rare plant is essential for the most coveted weapons in Tyria.
Guild Wars 2 takes you into the fantastic world of Tyria:
Each pack of seeds comes with a reusable guide and a shiny collector’s card, which can also be used as a plant card for the garden. You can find more details about the three plants from Tyria in this overview.
Nice idea with a twist
What requirements do I need to meet in order to participate in the campaign? Unfortunately, participation is currently limited to seed enthusiasts from the United Kingdom. Additionally, one must provide a name and email address on the official Seed Saga website and explain why they should receive a portion of the limited seeds.
One underlying thought of the campaign is likely to obtain contact details from all participants in a simple way. It remains unclear how these details will be used afterwards. Nevertheless, the campaign stands out positively from comparable partnerships.
Thematically, it just fits perfectly to bring the plants of a beautiful fantasy world like Tyria into the gardens of fans. Plus, it’s never a bad idea to make the world a little greener and more natural. It’s just unfortunate that the campaign is limited to the UK.
The campaign does mention that this is just the first edition. What we can expect for future editions is unknown. Perhaps the upcoming campaigns will focus on other fantasy worlds, or they might also take place in other countries.
How do you rate Arenanet’s campaign? By the way, things are heating up among MMORPG experts: Yes, they are working on Guild Wars 3
