The buy-to-play MMO Guild Wars 2 has doubled its player count in the past few weeks. However, this is not due to success in North America or Europe, but rather due to its expansion into China.
No, it is not the “Puzzles of Maguuma” that are leading to such a significant increase in players for Guild Wars 2. In the land of eternal smiles, China, Guild Wars 2 has reportedly hit around 3.7 million accounts on the Chinese servers, as reported by the website 17173. This is slightly more than the 3.5 million accounts that Guild Wars 2 maintains in North America and Europe, if the site’s figures are to be believed.
Guild Wars 2 launched in China with some fanfare and expectations. To make it more appealing for the Chinese market, some changes were made to the gameplay. For example, blood is purple, out of respect for the dead, the minions of the necromancer are displayed differently, and weapon skills are unlocked not through extensive use of the weapons, but with level-ups.
Since the open beta, it has become apparent that GW2 could succeed in China. Shortly after the release, half a million units were sold. Early in June, we reported that Guild Wars 2 is becoming an e-sport success in China, thanks to a very impressive presentation and generous prize pools. And a week ago, the amusing story circled the globe that a tourist discovered Gollum. However, it was an actor in an Asura costume who was filming a commercial for Guild Wars 2. The confusion brought 16 million clicks to the studio. Some even speculated it was a deliberate PR stunt.
However, there is a downside: According to information from the Chinese site “17173”, players are unevenly distributed across the servers. The two largest servers each housed over 300,000 accounts, while the smallest server, Ed Byrne, had just over 11,000. This will likely be negligible in the overall numbers.
