As RAM makes computers significantly more expensive, another component is set to increase prices. A PC manufacturer is already informing its customers in advance about the rising sales prices.
What did the shop say: The online shop PowerGPU announced in a post on X on February 4, 2026, that the prices of its products will rise starting next week. The company primarily sells high-end gaming PCs and also offers a PC configurator.
In the post, the company explains that they have been informed that prices for SSDs and other parts are supposed to have risen again. As a result, the current stock on the website is cheaper than upcoming inventory. The company does not specify which other parts are affected in the post.
Customers should expect a price increase starting next week, on February 9, 2026, and prepare for higher prices. The company states that the reason for the post is their desire to remain transparent with their customers.
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Not only RAM is getting more expensive
Why are hardware prices currently rising? AI and data centers are currently consuming large amounts of RAM, using up a significant portion of the current stock. This leads to tighter availability and in turn drives up the price of the component.
But not only RAM is getting more expensive; SSDs are also expected to become costlier as a result. According to a statement from the market research firm TrendForce on the British news site Reuters, the available DRAM capacities are further deteriorating in the first quarter of 2026.
DRAM is a specific type of RAM chips that are found in higher-priced SSDs and can provide faster access times for data.
The reason for the poor availability of DRAM, according to the company, is the persistent demand from AI and data centers, which is shortening the global memory stock and thereby increasing the price. Ironically, Nvidia itself, which invests enormous sums of money in AI, could be the savior for gamers.
Users are annoyed but not surprised
What does the community say about it? Most users are now accustomed to the constant price increases but are still annoyed by the current market situation:
- Gijiji14 writes (on X): “This price increase makes me angry.”
- J says (on X): “Just when I wanted to buy an SSD too.”
- slickyeat explains annoyed (on Reddit): “What else is new, damn it?”
Thus, PC enthusiasts and gamers are again at a disadvantage when searching for parts or a PC. How long the price increases will last and whether the market will recover is also uncertain. Be careful when ordering hardware, or you might end up like another user: Player orders cheap SSD, seller cancels the purchase to sell the product a day later for three times the price.
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